Squeeze pages are landing pages created to solicit opt-in email addresses from prospective subscribers.
That means the pages that are specifically created to receive a customer’s name and email address with his consent.
These are the kind of pages that you stumble upon after reading somebody’s article that says join my list or download this ebook etc.
Why should you create special pages for this purpose?
Having a subscriber list is very important in online business. This has been compared to goldmine.A highly targeted list of email subscriber allows the owner to market his product and service with a fairly high guarantee of success.
But as we all know, email marketing is full of spam issue and complaints. Therefore consumers are very careful about giving out their email addresses.
A squeeze page is page specially devoted to ease consumer concerns. Squeeze pages detail what the subscriber would be expected to do to get on the list, what he would be receiving and privacy standards.
Squeeze pages used responsibly cause substantial improvements in the conversion rates.
Basis of Building A Squeeze Page
One should try to keep the content to a minimum. The main goal of the page is to obtain the visitors email address. if you overload your visitor with information, it would distract and confuse him. This generally results in going away by the potential subscribers.
Donot show navigation links and hyperlinks. This is done to focus visitors’ attention on one choice: register for the email list or leave the site.
You would need a mailing service or autoresponder. Autoresponder helps to begin delivering information as soon as the visitor confirms their email address. The autoresponder may be utilized to send a series of follow up emails or to provide an immediate download link to get information. Promising information upon completion of confirming their email address has proven to be an effective method of increasing opt-ins using Squeeze Pages.
If you wish you can put voice or video to capture the attention.