Because of spam issues most of the marketers have adopted double optin for getting people on list. But today’s subscriber has short memory. Moreover each of them would be on so many lists that he would not remember when he signed for yours.
These habits and short term memory can land you into spam soup. You need to put measures in place to avoid spam complaints. There are few important things you need to be aware of when using email autoresponders so that you do not get in trouble for spamming (sending unsolicited emails).
Give Option For Unsubscribing
It is also legally required. You should provide an option of removed from additional follow-up emails. All good autoresponder services would generally do this automatically. Generally it is a link in the bottom of the email that says something like.
To stop additional follow up messages click below:
”http://www.autoresponder.com/?404r.php
When people click this link they would be automatically unsubscribed from your list.
It is important to put such a link. I would repeat. This is one of the legal requirements as per spam laws.
It is important that your link has one click unsubscribe feature. The user should not be asked to confirm his action again.
Remind Them
It is a good thing to remind them how they got on your list. Many people are forgetful and don’t always remember all the places they signed up. So be sure to add a little line about how they got on your list.
Customize It
Always customize your mails. Make your subscriber feel special. Write as if you are addressing him directly in person.
This generates more responses.
Number Them
If you are sending a series of messages as in ecourses, it is a good measure to remind them where they are in the course. If you write number of message in the text, it can easily help your subscriber to track the content
Space Them
Space your messages so that your subscribers are not overloaded with your information. However, at the same time you must take care to ensure that your messages are close enough so that subscriber can connect between two messages.
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