February 28, 2008
Overdeliver And Gain
Internet is a faceless world. Your customers cannot see your face and they cannot determine whether you are telling truth or making false claims when you recommend your product to them.
But sheer connectivity means that you can reach every individual in the world. You are not limited by geographic boundaries and anyone can be your customer or client.
But your customer should have a reason to choose you above your competitor. You should be able to enthuse trust and credibility at the very first opportunity. This is why you should overdeliver.
Remember! You are competing against veterans and your competitors have higher access to market and channels that maneuver the market. At a level playing field, you are surely at disadvantage.
But over delivering can put you at the advantage. This is the method you can use to win the battle of competition, again and again.
When you over deliver, you present yourself as a person with the customer’s interest and benefit at heart. You present yourself as somebody who can be trusted and not somebody who is greedy and just profit driven become a trusted friend and not a greed-driven marketer out looking for their money.
Overdelivering is the easiest and cheapest way to differentiate yourself from your competitors.
There are many areas where you can put extra effort to show that you are a cut above your competition.
It can be price, it can be delivery method, it can be product related documentation or it could be customer support. When you provide excellent customer support, you’re already ahead of most of your competitors.
Bonuses are very good ways of showing that you care. Surprise bonuses are a step further. But your product must be good enough to make the customer buy it in the first place, and the bonus must serve as a surprise element to have the maximum impact.
Start overdelivering today!
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