How To Use Banners To Promote Your Online Business

There was a time when banners were a great marketing tool. But time passed, other things entered and banners were considered to be not that effective. But still I see everybody using banners on one occasion or other.

It is a fact that not many people click banners but it is not that people do not click at all. Banners are still part of your arsenal in your home business arena. They are good to put your brand into people’s minds. They are very valuable in building affiliate program.

Therefore, marketers still use them.

I personally think banners are great branding tool. They appear to me like billboards on highways promoting the companies. If it is a good looking banner people do pay attention.

You cannot ignore banners at all. Get few for your site too. As usual there are two choices

  • Do it yourself
  • Hire a professional

If you would like to do it yourself then you need to have a graphics editor. We discussed few good graphics editor in recent post. You would need to build image from the scratch. There are different standard sizes of the banners which have evolved with time. They are also given different names according to their sizes. Banner size is measured as width X height in pixels. Here is the list of standard banner sizes

  • 728×90 – Leaderboard
  • 468×60 – Full Banner
  • 234×60 – Half Banner
  • 180×150-Rectangle
  • 336×280- Large Rectangle
  • 125×125 – Square Button
  • 120×600 – Skyscraper
  • 160×600- Wide Skyscraper
  • 88×31 – Microbar

No boy stops you from building your own size. But it is better to be aware of the trends

As we discussed for graphics, following points are important to remember

  • Make it very simple! Flashy and fancy banners repel visitors
  • Make it readable without needing to strain.
  • Adding an action call like buy now or click here would greatly increase the chances of click through.

It should not be ugly and it should not be so heavy that it takes ages to load.

There are some online sites which would offer you banner templates or let you build a banner online using their services

  • Creative Connectivity – http://www.crecon.com allows you to download banner templates which you can customize using your graphic editors
  • Quick Banner – http://www.auickbanner.com provides dozens of free templates and online customization.
  • Coder.com offers a free banner generator online service.

There are many more. Just conduct a search

Other option is getting them made. If you are not a professional graphic designer from the start, you will need a learning period before you can become good at it.

Here are few good resources to outsource your banner work

  • Bannerworkz http://www.bannerworkz.com/
  • Lounge Lizard http://www.loungelizard.com/
  • Animation.com http://www.animation.com

You can use animated banners too. Animated banners are a couple of gif images strung together by an animator program. First you need to use a graphics editor to build a series of gif images. Then you need to use an animation program to string them together. This will program the banner to display each image after an allotted period of time and the banner appears to be animated.

One word of caution! Do not use too many images to make a animated banner. This would make your file extremely heavy.

You can try Ulead’s Gif Animator http://www.ulead.com/ga/runme.htm. A trial version is available and actual versin comes at quite affordable cost.

There are services that will let you build free animated banners online. Here are two services I could find quickly

  • www.quickbanner.com/
  • www.creatingonline.com.

Good Luck with your banner campaign. :-)

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