Well crafted articles bring traffic to your website. The articles can also be used to build your optin list with highly targeted subscribers who would produce a high conversion rate for your offers.Most of the people use internet for search of information. All over the planet people are busy typing their queries to the respective websites they know and look for tips, solutions and answers that would make their life easier.
They can become your loyal subscribers. All you need to do is provide them the information they are looking for. If you do it well, they would be yours for life.
Here is how to do it.
You need to write good and well researched articles on the topics your website does business in. Publish these articles on your website. If they are filled with information you will be regarded as well informed and you gain their trust.
For example, if you sell materials for home improvements provide articles with those themes. Most articles searched for are tips, guidelines, methods, manuals. If you provide these articles to your customers and you have their trust, they will always go to your site for help and advice as well as for your products.
When you have people coming to your website for information, it is easy to get them in your optin list. All you need to do is place an optin form at a distinct visible place on your website. It is preferable to place that optin form above the fold for maximum visibility. Because ethey bond with you and trust you because of your articles, they will be happy to be receiving your newsletters as well as other promotional materials to keep them well informed.
People may even forward your articles to other people when they find a certain article interesting. This in turn may bring more people to your website and in turn more optin subscribers.
If you do not wish to publish your articles on your site (It is always a good thing if you do.), then you may use article directories for publishing your articles.
Put a link in your resource box that leads to your squeeze page and you would get hordes of people subscribing to your list.
Give them information and they would happily provide you the email addresses. 
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