January 6, 2008
Email Marketing-How To Write Effective Mails
The ability to send hundreds of emails does not ensure the ability to write something intelligent or amusing.
Edward de Bono
Whether you are sending an email to entire list or are simply responding to queries, it is important to understand how to write emails that make effect.
It is also important to realize that email is just a tool. Just because you can send a mail does not ensure that it would be read.
You need to write in good manner, and make your mails interesting so that people read them keenly and take the action you desire them to.
Be Natural
You should be natural when you converse in your email. Email is not formal like the ordinary mail letters and should not be as formal. Yu need to develop a style that comes to you naturally.
Do not try to copy or imitate. If you want to know how people write differently, try joining some newsletters. There would be some styles you would instantly connect to.
Write like you would want to be written to.
Be Focused and Crisp
Ordinary mail letters were meant for leisure time. But email leters are just scanned. So you need to put information across quickly. Keep your message short and conversational. If you need to say more, put a link in your mail and invite them to your webpage.
Use Humor
Humor can be very productive for your business. If you can someone smile or laugh you have established a connection on which you can build. Humor is especially useful when you are contacting someone for first time as it would make people warm to your message.
Ask Questions
Asking questions at frequent intervals is an easy way to keep your conversation alive and vibrant. The questions provides breaks in the thought processes and grabs more focussed interest from your readers. For example, Do you know someone in Florida who makes graphics penny cheap would stimulate your reader’s mind to some extent and he would start looking for answers. you get what you want-attention.
Keep It Simple
Make your langauge understandable. It must be convrsational, not literary. It is more important to get your message across. Do not use too much technical jargon. It makes reading repulsive for persons.
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