Email Marketing-Buying A List Versus Building A List

It is never acceptable to send commercial email to people who haven’t requested to receive email from you. If you want to establish a long term business, you need to obey that rule dearly.

It is not morally and legally right to send mails who are not interested in them and have not expressed the desire to receive those emails.

Thou shall never spam

As an internet marketer who wishes to use email as marketing tool, the challenge is to find willing subscribers and build a list of them.

When you just start, you are tempted to purchase email addresses. There are many people who sell them and they are available for few bucks. Because they are easily available one may yield to temptations of building fast and easy way to build up customers.

But such purchases are fraught with risks. First, it is very difficult to find whether the names on list are genuine or cooked up. Even if they were genuine, did the persons whom the addresses belong agree to receive emails. What if they were harvested from the web by softwares.

Whatever may be the case you would either be spamming somebody or get bounced mails due to fake addresses.

Either way, it is not productive to your business.

Nobody will like it when you stuff their inboxes with marketing material. It is most annoying to receive unsolicited communications.

Do not think about purchasing an email list. Instead you should focus on building your own opt in list.

It might take time. But it would be worth the effort.

Popularity: 3% [?]

You Might Also Be Interested In These Articles

• What Is A Newsletter and What It Can Do To Your Business
• Understanding Email Marketing
• A Broad View of Autoresponders
• What Are Your Visitor Doing
• Types of Joint Ventures You Could Utilize To Reap More Profits