May 1, 2008
SEO With Your Articles
In In General, Writing
I firmly believe that articles must be written first for the human readers. It is the reader who is end user of the information and not the search engine. Search engine is just like a place holder for your content which it ranks the way its algorithm dictates it to do.
But because we want our article to get exposure bring visitors to your website, it is worthwhile to include search engine angle too. If we could maintain user and search engine balance we have maximized the usability of the articles.
To get maximum SEO benefit the article should include following tasks and activities during and after creation.
Structure It Well
It is pertinent that article should be well structured. It should have proper title, headings, subheadings and content.
Keyword Rich
A keyword rich article is better in the eyes of search engines than a non keyword rich. Most noteworthy keywords are in title and reference tags. However the keywords should not appear stuffed in. They should appear natural content of the article to make the most of the effect. The text should read well to the human eye.
Link Internally
Link to other relevant pages in your website. This has dual benefit. One the reader finds it as ready refrence for more information. Second, the search would go for deeper indexing of your website. Adding a sitemap helps search engines a lot for spidering the site. The site map must be regualrly updated.
External Linkage
Give external links to useful sources. This increase overall value of your article in your reader’s mind. You can email people about the article and ask them to link to your articles. Submit your article to article directories getting more inward links.
Keep Them Fresh
It is the most important point in my view for retaining the readers and search engines on your site. Both readers and search engines would love regularly updated content and keep coming back often.
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Comments on SEO With Your Articles »
Peter @ 1:00 am
The only thing I would add would be to build links to articles at social media sites. This both helps SEs find your content as well as boost its rank in the results.
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