Modern Email Marketing Consumer Demands Strong Relevance

A recent study conducted by eMarketer has clearly shown that email marketing works very well but consumers are very picky of the standards and relevance of the emails.

While consumer would not hesitate to buy a product as a result of email promotion, if they do not like it they turn away.

In a note that would bring smiles on email marketer,the study has concluded that permission-based e-mail is great at getting consumers to buy

Nearly half of the people in study admitted having made an online purchase as a result of an email campaign coming to their inbox.

Whats more, email was rated second only to customer reviews when it comes to influencing a decision about making a purchase.

But at the same time the consumers are quick to severe ties if they do not find the relevance in emails. More than 50% of respondents agreed that they were only willing to get marketing or promotional messages in status or transactional e-mails if the offers were relevant to them.

Therefore the key is find relevant offers for your campaign. An astute marketer would first find what do their subscribers want. It is important to do this to make maximum profits from he campaign.

With all kinds of spam going around it is important to build a rapport of your emails.

Next time you mail somebody, just ask for relevance.

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