April 8, 2008
How To Make News To Get More Coverage and Traffic
In In General
Early in mid-1990s when internet had just been started for commercial purposes making a news was damn easy.
All you needed to announce that you have a website. It was such a rare event that it itself made enough publicity.
Now the opposite is true, having a website is not a fashion now, it is a norm.
That means to make news you need to do a lot more than building a website.
Today, new making requires on effort and tactics.
Here are some tips that would help you to create a buzz around your website.
Take Controversial Stance
If you crate or court a controversy, you are going to be popular. Blogs, forums and discussion groups-are places where you can start or side with a controversy.
Make it Interesting
You need to find “Manbites a dog” angle to your stories and you would gain immediate attention of people. People love astonishments. Provide them.
Publish New Studies
Use internet’s power to contact groups of people enmasse. Conduct surveys and polls, make observations and publish reports for distribution.
Marketing sharper does this very well. Subscribe to their list to get an idea.
Be Unique
A unique thing is always worth sharing.
Hold Activities And Competitions
Setting up an award scheme, holding a competition are ways to make news. It is always a good idea to partner with other people (probably influential) to make it even bigger.
Do you have ideas that you would like to share! Please do suggest.
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