The first question that comes in your mind when starting a newsletter is “Why start another one? There are already too many?”
It does not matter how many previously running newsletters or ezines are there, you need to have one. Your ezine is going to be your unique and creative voice that would put you and your business on a distinct platform than your competitors.
You need your newsletter because you want to reach thousands of potential customer and build mutually profitable relations with them.
Once you have decided to start a newsletter, you need to know about your competition. there is plenty of it out there. With number of web businesses popping up everyday, it is my guess that ezine number would be in millions. But the competition in your niche is more important to you.
Get a fare idea of your competition, you need to beat them all to shine. Keep this in mind while you build your newsletter.
It might be out of your resources to start with a bang or you might not be willing to take that risk altogether. Never mind. Begin with small steps, doing a single thing at one time. But simultaneously you must have a biggger vision in front of you. Every small step taken should be towards fulfilling that vision.
When there is so much competition, it may sound difficult. But you need to be unique in order to stand above the crowd.
The most successful people on the planet have created a ‘uniqueness’ and that’s what makes them successful.
Apply the same principle with email marketing. It is my personal observation that in spite of crowding there is staleness in every market that begs to be broken. that occurs because crowd is created by me too products. Be original and you would be a definite success.
Readers First- What is in it For Them
Always put your readers on top priority. They are the one who would make you success. Let your readers find usefulness in your newsletter. Just because you type and send it does not men people would open and read. Let readers be benefited and you would eventually be rewarded.
Because the information is easily accessible,it is very tempting find a few articles related to your target market and paste them together to create a newsletter.
Do not do this. Your subscribers would find sooner or later. Not only this would erode his trust in you but also he would quit if you continue the same tactics.
Why would one subscribe to your letter if he can find same things elsewhere Write your own, 100% original content and keep it just for your newsletter.
Make Your Newsletter Your Personality
The key trick here is to get passionate about your work. If you are involved it would show. If you are not that would also show.
We often forget is that there is a human being on other side who likes to be connected. If you reflect your personality, your readers would respond in much better way. Expressing your emotions. Make it fun to read.