April 28, 2008
Understanding Microsite and Its Role In Business
A microsite, also known as a minisite or weblet, is an Internet web design term referring to an individual web page or cluster of pages which are meant to function as an auxiliary supplement to a primary website.
Microsites are typically used to add a specialized group of information either editorial or commercial. Microsites can be linked to the main site or may stand as independent web page without any link to primary site.
Microsite canbe temporary or permanent depending on the need for which it was created.
Microsites can be used for purely commercial purposes to create a detailed information about a particular product or service. t can also be created as an editorial support to a service or product.
A recent study published at emarketer states that microsites helps companies to engage people and create in depth brand awareness.
Microsites can be a great tool to engage your readers and sell to them.
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