Microsoft and Yahoo have made a strategic alliance to create a stronger rival to the industry powerhouse Google.
The Microsoft-Yahoo pact is a measured step that represents a pragmatic division of duties between the two.
Microsoft will provide the underlying search technology on Yahoo’s popular websites. The deal provides a lift for Microsoft’s recent overhaul of its search engine, renamed Bing, which has won praise and favorable reviews.
For Yahoo, the move furthers the strategy of the company on its strengths as a producer of web media sites, from finance to sports, as a marketer and a leader in online display advertising that accompanies published websites. [Read more...]
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I have never been a fan of paid search. I know there are people who have visitors turned subscribers from paid searches like Adwords but except for few sales of ebooks, I have never been very keen on buying the visitors. I am more of a follower of building the visitors.