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Adsense Adds Images To Link Units

June 1, 2009 by Arun Pal Singh · Leave a Comment 

There is a news from Adsense. Adsense has started to put image ads in the link units. These are the ads that a user would see after it clicks a link unit topic. Currently the ad is in bottom of the page that a user hoes to after clicking.
Says Adsense blog

If you use link units, you may have noticed a small addition to the page users see after clicking a link unit topic. We recently added an image ad to the bottom of each of these pages, after our testing showed revenue improvements for many publishers.

Here is a shot Read more

Popularity: 25% [?]

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Taking Off Adsense Ads On This Blog

May 20, 2009 by Arun Pal Singh · Leave a Comment 

adsense-offThat statement in headline may not be entirely right but yes, i am taking off most of the Adsense ads on this blog. I have decided not to publish Adseense ads in my posts. There might be few left in header or sidebar on some specific pages or post but not in the main content.

Why am I doing this?

There are multiple factors which have built over the period. Most important of them is decreased click through rate. I have observed that over a period the response rate to these ads have diminished. I think this has happened due to two reasons. Read more

Popularity: 23% [?]

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Adsense Now Offers Font Options

March 2, 2009 by Arun Pal Singh · Leave a Comment 

Adsense has recently announced a feature that would allow you to alter the fonts of the ads displayed in Adsense.  Now  Adssene allows you change the font face of the text in ad units on pages in Latin-character languages. For those who are like me scratching their heads over this phrase, following languages are included in Latin-character languages

* Croatian
* Czech
* Danish
* Dutch Read more

Popularity: 42% [?]

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Adsense For Content Now In Thai

October 1, 2008 by Arun Pal Singh · Leave a Comment 

Adsense for content is available in Thai now. It is a good news for Thai publishers.

See the note here

Adssense for Search is already available in Thai

Popularity: 15% [?]

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Adsense Video Units- Are They Worth The Trouble?

August 4, 2008 by Arun Pal Singh · Leave a Comment 

I have not had a good experience with adsense Video units. clickthrough rate is quite low. In comparison to text ads, they perform poorly.

While video is a popular medium, it has inherent disadvantages.

First of all they take time to load. many of the users will not even bother to click them as that would be heavy toll on there internet bills.

While I watch video, I like to watch uninterrupted. advertisement on the video remind me of ad strip that our cable guy used to run. I always considered that as an intrusion and never bothered to read them.

When you sign up and implement Adsnese video units on yuor page, the videos are shown from Youtube. The video is displayed in a format you choose and you can put up to one video per page.

however this also creates situation where user would just leave the website without clicking the ads. A loss of traffic.

I do not think they are as goood as text ads.

What is your opinion on this? Please do share.

Popularity: 19% [?]

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Adsense Incorporation In Feedburner Feeds Starts

June 2, 2008 by Arun Pal Singh · Leave a Comment 

In step to Googlize Feedburner, Adsense ads are being started to be incorporated in Feedburner feed. As of now few publishers have been offered this. Full launch is expected on the way.

In this, Publishers will be able to manage their feed ad units straight from the AdSense Setup tab, and track performance from the AdSense Report tab.

More details are promised to be released with the full release in future.

I wonder what kept them waiting for so long. Speculations were in place since the time Google aqcuired Feedburner.

Anyway it is good news for publishers.

Popularity: 28% [?]

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Got Issues With Adsense-Now Track Them

May 8, 2008 by Arun Pal Singh · Leave a Comment 

Google AdsenseGoogle Adsense is improving its Adsense features. There are many new features that have been introduced in the past that have enabled publishers to get greater control over the ads.

There are issues with Adsense. Lower clickthrough reporting was the latest to affect the publishers. I myself had witnessed about 50 percent decrease in the clicks. Google says that issue is resolved now.

There is a another good news… Read more

Popularity: 24% [?]

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Google Adsense Introduces Custom Search For Adsense For Search

May 6, 2008 by Arun Pal Singh · Leave a Comment 

Google Adsense has introduced Custom Search for Adsense For Search.

Custom search allows advance customization to improve the accuracy of search results and tailor than to what users are looking for. Integration of Custom Search into adsense for search empowers you to take advantage of the following features: Read more

Popularity: 28% [?]

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Google Adsense Opens Ad Review Center To Everyone

April 24, 2008 by Arun Pal Singh · Leave a Comment 

Google AsenseGoogle has unveiled Ad Review Center for all Adsense Publishers.

The Ad Review Center is a new publisher tool which enables you to allow or block specific placement-targeted ads, giving you more transparency and control over the placement-targeted ads appearing on your sites. You can choose to allow or block individual ad groups and advertisers, as well as filter ads by type. Read more

Popularity: 20% [?]

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New Feature In Adsense-Link Units Reports Separated From Ad Units

April 16, 2008 by Arun Pal Singh · Leave a Comment 

Here is a big cheer for Adsense Publishers. In a move aimed at better performance of Adsense, Google Adsense has rolled out a new feature today that would allow the publishers to view reporting of their link units separately from regular Ad units.

Till now link units were clubbed together with ad units. Yes! You could view them by identifying with separate channels but no more details could be assessed.

Here is what Adsense blog says Read more

Popularity: 22% [?]

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