What is Purpose of Your Business


I came to world of internet marketing by stroke of chance.

I intended to look for ways to make some money in 2004.

After spending a lot of time with paid to click, paid to surf and paid to read programs followed by surveys and feeling duped, I came across a web page that appeared good and again promised money.

It required subscription to various affiliate programs and most of them were paid.

Then I needed to promote my own link to get paid customers under me as I did under somebody.

Kind of MLM but that was it.

I got few customers and it felt good to get those commissions.

However, the very thing that you stay as paid customer and build a downline was not comfortable with me.

There was no value in that probably.

Eventually I left.

The business model still runs and is quite famous. may be they have changed the pattern.

I left because I saw no meaning in that model. No purpose other than collecting customers who in turn are supposed to collect more customers.

People still do it and justify it but it is not for me.

We do what we like and cannot sustain what we do not like.

In my view if you are in online business, you need to give your business an identity, a meaning.

A purpose.

You can make quick money for a short time by following anything. But to create a  sustained business you need to create a meaning in your business.

If your business is serving people well and answer their needs, profits will easily follow.

What Is Your Identity – What is Purpose of Your Business?

How can your customers identify you. What does come into their head when they visit your website.

How does your business help people?

If you want to attract people and leave a long lasting good imprint on their minds, then your efforts should concentrate on their needs.

It is a kind of strange thing.

If you eye on people’s pocket people retract and if you serve their needs they open their pockets.

The idea is not give false appearance but actually be helpful. You cannot twist the philosophy to dupe people. Sooner it would be sensed.

How To Add Purpose To Your Business

Creating profits  is the root goal of every business.

But until your business by some higher value than money, you would find it difficult to sustain it in the long run.

It can be a awesome product line, offering value for money, excellent customer care or loyalty rewards. Your business should send a clear message across to your customers.

Develop your business around people.

And money would follow.

What you say? What is purpose of your business

Create Content by Recording Your Problems



…..And Solutions

Each of us solves problems almost on daily basis. Problems are part of life and provide us a chance to get a mental thrill by winning them over.


Mostly we come across a problem, look for solutions and either solve them successfully or surrender to them.

In either case we get moving and tend to forget the situation.

I have done that so many times. Next time I have a problem, I again look for solutions again. Until I started to record them.

The drawback of this approach is that we do not document the problem and the solution so that we have a ready reference for the future.

So times later when the problem strikes again, we are still searching for a solution.

Not only the documentation of problem and the solution can help you to build a future reference but also help you to create content.

Just keep reading. So next time you face a problem, just note that in a diary or Word file.

When you have a solution, note the solution in detail underneath the problem.

If you are unable to find a solution, note that too.

It would be a good idea to segregate the solved and unsolved issues.

Just keep adding the matter to your files/diaries whenever you have a problem.

It may be any problem…

Few examples are

  1. Where to get free photos on the net?
  2. How to create dashing logos for free?
  3. How to add a text to WordPress sidebar?
  4. How to edit a photograph?
  5. How to upload a file?
  6. Add your own list

As you expand your file, you might want to categorize your problems further.

You are creating a ready reference.

Plus you have a killer idea file. If you faced a problem, many other people would too have faced the same.

And looking for the answers.

Thus, you have a great content ideas. Just add a little research to ech of your problems and you are on your way to produce killer articles, blog posts, ebooks and videos.

Your unsolved problems also offer a unique advantage. You can create solutions and sell them.

All you need to see first is the demand.

How do you deal with your problems. Do you record them?

Looking for Quick Money- It Does Not Exist


Especially if you are newbie

coinsIt is bit ironical, isn’t it! All the quick cash generation scheme are aimed to entice and trap newbie.

It does not matter who is selling it and it does not matter how automated the system is.

There is no way  to earn quick and lazy bucks. This is especially true if you are just starting.

We often get baffled by the promises of sales letters. Hitherto unknown people discovering more and more cash generating systems that give you almost instant money.

Look! A sales letter is written to woo you. To suit your fancies and make you buy the item.

But remember the underline.

No costly or cheap, automated system can work for you if you are not willing to work.

Instant cash or quick cash or lazy money is only a concept. Do not get into the word trap.

You can not earn sitting in front of your computer doing nothing.

When somebody says that she has made money overnight, she comfortably skips the hard work done on previous nights.

When somebody claims in his sales letter  that there is threefold increase in the subscribers after applying a small trick, she would never say how much work input is required.

By playing with words and tinkering with sentences, you can say a lot of things that do not alter facts and still appear magical.

Let us get straight on this issue.

Do not pour your money on these systems. They are not going to help you if you do not know what are you going to do with them.

Take an example.

Somebody has discovered a new Clickbank cash generating formula that she is willing to share with you because she wants to hep you make money. With that said she also tells you that she was slogging and struggling to make money before she hit upon the formula.

She is willing to let you know the formula so that you can copy her success system.

She may not have said anything wrong in these sentences. It builds  background that attracts the struggling marketers and offers them a solution which they can benefit from.

The biggest question that we fail to ask ourselves is-

Do I need it?

If you are struggling with Clickbank products, you my be benefited from it.

But if you think that you have stumbled upon a great way to make quick cash, you are making wrong choice.

You are eying on the cash, not a solution to your problem.

You leave everything that you had built and start working on Clickbank. You do not see the results because you have just started. You get frustrated.

You see another opportunity and the cycle is repeated.

Stop this, I may plead to you.

Do not waste your money.

There is no quick cash, there is no such system.

Buy the things you need, stop buying hopes and fantasies

You need to build a system yourself. Focus on one money generating method,  be it Adsense or afilliate marketing. Start wirking and improving on it.

Money would take time but it would arrive.

May be you can build a system to sell. :-)

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