Free stuff giveaway is a popular method to generate viral buzz. If people like it then you are going to benefited hugely in terms of traffic and customers. But there is a condition. People should like it.

Most of the webmasters do not prepare their free content as sincerely as they develop there content intended at selling. May it be an ebook or video most of the free stuff distributed with an intention to generate buzz is lousy.

Needless to say, it dies before you can pronounce buzz.

In earlier days conducting a viral campaign was easy. The competition was non existent. People did not have high expectations and anybody who sent free information on their way was considered generous.

Enter competition.

People were bombarded with so much premium info that paid information became no longer necessary. Blogs and bloggers added another dimension to it.

People now want almost everything free.

They have a choice now. They can choose from available free content.

The one that does not look professional is not even looked at.

People cannot be lured as easily.

What to do?

You need to prepare your content in a very professional manner. You need to put your energy into the content, a usable content that is well researched and rehearsed.

Producing a free product that generates buzz should aim at following

• Must be useful to your target market
• Should be presentable and easy to understand

No body would take it just because it is free.

In spite of its being free you need to convince your user that it is good, useful and meets his needs.

Email can easily be turned into viral tool. A viral email is l is one of the best ways to spread your marketing message. It’s fast, cheap and full of potential to become viral.

We all must have come across those funny messages that our friends send us. The moment you open the message, the first thing you notice is the number of ccs that message bear. That’s because your friends have sent it to their friends, and those friends in turn have sent it to their friends and so on.

The email chain is often endless.
Email has no restriction on the maximum number of recipients. When somebody receives a good message, he almost always shares with everybody on his list.

Why?
It is free. Email sending or receiving does not cost a single dime.

Secondly, it is so easy to share the mails. All you need to do are to check the boxes, then click send and everybody in the list would receive the message.

Everything, you see is in place to make your message viral.

All you need to write is a message worth sharing and message can be spread to multiple recipients almost instantly. Email allows us to touch people at any time and in any place.

Email that you send to your customers and friends would be forwarded by your customers and friends to their own customers and friends.

Email allows our brands to be directly connected to the times and places in which we deliver them.
Because we can touch people more precisely, we can brand ourselves more accurately as well.
Go viral.

There are many different methods of unleashing viral marketing campaign. One of the tested and proven methods is ebooks.
Ebooks will play a very important role in viral marketing over the next few years, no matter what the product or service offered by a company is.

If done strategically and carefully, viral marketing with ebooks can boost your business dramatically within a short span of time.

As is the case with viral marketing, your ebook shpold contain value in the eyes of people. you must supply a good information that is required by a market It is pointless to market something that is of no use to anyone.

No one would want to download your ebook if it is not rich in practical content.

You must offer your ebook for free from your and your partner websites. The production and distribution costs of an ebook are generally very small. Thus it becomes a very cheap and very effective viral marketing tool.

Your ebook would also contain a note about your business and your a link to your website. That would result in increased exposure for your website and create an opportunity to generate business.

Next thing is to allow free distribution rights of your book who downloads it. If people like it,they would recommend and pass it. That would result in viral effect. many of the persons who download your ebook would have websites of their own. Very soon you can have multiple pages on the web offering downloads of your ebook.

There would be two ways of distribution by people. People can upload it to their site as we just noted or they can send it as an attachment.

In both cases keeping ebook as light as possible would help. Imagine this scenario duplicated by hundreds and potentially
thousands of people passing around your ebook.

To further benefit from ebooks and ensure the passage, you can allow your customers to copy, change, and co-brand the ebook, which would contain a few ads and links about their own sites in addition to your own links. This will put motivation in their minds and would help them with the traffic too.

Ebooks are good promotional tools. If you develop one quality ebook, you can use it as a viral marketing tool that will work 24 hours a -day, seven days a week spreading your marketing messages around and increasing your business exponentially.

The term viral marketing is based on the way the idea or product spreads from one to many creating potential for exponential growth. This kind of marketing creates strategies that take leverage of rapid multiplication to explode the idea to masses.

Viral marketing is based on scientific fact that if somebody likes a thing – product or idea, he would recommend it to others. Average number of this recommendation is three.

Some viral strategies work better than others. But in short a viral strategy must include following things.More elements it includes, the better the results are likely to be.

Give Away Valuable Products,Ideas or services

Giving away a product or service for free is first step. Everyone of us wants something or other for free. And it highly pleases us when we get some valueable for free.

The keyword is valuable. Your product or idea should have value in the eyes of recipient. To make it more effective, it must be unique.

In short you must supply something that is of high use for people and is perceived as high value.

It may be information they need, it may be a software that makes their life easier or it may be something humorous or funny they can enjoy or share

Effortless Transfer

Just like a flu virus, your product virus should also have an inbuilt easy spread mechanism. One click download, forwarding an email or tell a friend are few mechanism that can spread your product virus.

Remember! It is the people who would be passing the virus from one to another. If your mechanism oof transfer is not easy or complicated or involves a lot of work, they are not going to do it.

Keep the transfer process short and simple for maximum effect.

Utilizes Preexisting Networks

Most people are social. Each person has a network of 8 to 12. This includes family, friends and associates.

But a person’s influence could go farther than this depending upon his role played in the society.
It is important to place your message into existing communications to multiply

Exploits Behaviors and Needs

Viral marketing is based on being liked by people because either they need it or feel pride in getting associated with it .

The desire to be cool greed, getting popular, love, and security are common behavioral patterns.

If you design a marketing strategy then you would have a winner in hand.

The displayed picture beautifully depicts the power of viral marketing.
One person who has been affected by your viral product tells other two persons who tell two each in turn.

A few levels down the virus has exploded into millions of people.
I know this is is not a very nice photo. But I thought it would pass.

Quite Powerful eh.

Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message.

Wikipedia defines viral marketing as marketing techniques that use preexisting social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses.

Viral marketing can be delivered by word of mouth or some media like internet can act as catalyst to enhance the effect.

This kind of advertising or marketing and encourages people to pass along the message voluntarily. We often receive many funny emails which are passsed from one person to many and many in turn pass that to even more people. That is one example of viral marketing.

Besides emails the material that can be used to get viral effect is

• Video clips
• Interactive
• Flash games
• Ebooks
• Brandable software
• Images
• Text messages
• Screen Savers

Viral marketing has a strong scientific basis. The research shows if a customer is satisfied, he would tell at least three people about the product.

Similarly if somebody does not like a thing he would tell an average of eleven people. Viral marketing is based upon simple human behavior.

Viral marketing had always existed but internet has magnified the effect.

A viral message that is liked by people and easy to pass along is a prerequisite of a viral marketing. One needs to create viral messages that appeal to a segment of the population and have a high probability of being passed along.

The term was coined by Jeffrey F. Rayport,a Harvard Business School professor. The term was popularized by phenomenal success of Hotmail who used viral marketing to get popular.