Creating and publishing a press release is a great way to promote your sites. As the press release method is getting popular,more and more people want to use it.
Pricwe of publishing a press release is a great deterrent in taking out a press release.

Not any more.

Here is the list of 8 websites that let you publish your press release for free.1. PR Log

2. Free Press Release

3. Free Press Release Center

4. 1-888 Press Release

5. Add PR

6. Press Release Point

7. Press Release

8. PR Urgent

A press release is a very effective way to create publicity for your website, product launches and services. The main aim of the press release is to get eyes rolling over your offer. A press release is an effective method to create publicity and get visitors to your website.

However, I have always found a press release to be a tremendous job. You write one and then press release companies ask you to modify. The free ones are not that effective and paid are quite expensive.

They are very good when it comes to traffic building and back link creation but they also intimidate people.

That is why I have found people using it less as compared to other forms of marketing.

Moreover, not many people are clear when it comes to press release. They are confused and not sure how it would be different from article marketing.

Leigh Burke has come with alll the solutions to the problems associated with press releases. He has brought out a press release software which you can use to create your own press release and submit them.

As a promotional offer, he is offering free download of his ebook Press Release Profits and Press Release Profits Video.
You can get both of these at no cost at http://press-release-software.com

I have downloaded the book and it is quite a report.

Go and download it. You do not need to buy anything.

NOTE - The article contains affilate links

A press release is a great way to communicate with people & market. A press release allows you to let people know about your existence, your mission and your business. It is also a great method to market your business.

As for everything your press release must stand above the rest. It must be constructed to leave an impact.

Here are few tips to write a press release would leave greater impact.

Short & Catchy Headline

Your headline should be short and attractive. You should explain your story in minimum possible appropriate words. A look at newspapers would give you an idea.

Answer The W

All press release must address five basic questions about your business.

Who?
What?
Where?
When?
Why?

Whenever possible, these question must be taken care of in first two paragraphs.

Include Quotes

Quotes lives up press release but it must be taken into care that only genuine quotes are to be sued.

Include Third Party Options

Including a third party opinion makes your press release more authoritative. The extent of authority depends on the statues of opining party.

But if you can get someone to endorse your business (example testimonials), it always adds to the press release value.

Check It Before Finalising

This might appear a simplest of advice but believe me, this habit would save you tons of embarrassments later.

Inspite of these measures, the results of Press Release comes after some time.

It is important to write regular news about your site and submit them to various news channels. You must be careful when selecting your channels for release.

Until you have a very big website, local and small media should be your first choice when it comes to submitting a release.

You can send your press releases in both offline and online places. Offline places can include local newspapers, trade journals, industry-specific magazines, radio shows, and television shows.

Online you can choose to submit news to various online press release services. To get the list you can search for them in your favorite search engines. Many of them are paid services but quite number of them also offers free submission services. You can choose between paid and free depending on you budget.

Paid submission generally means higher exposure as compared to limited submission in which news is submitted to limited websites

You must send your press release to the right persons in order to increase the chance of having your story published.

For offline newspapers, look through the chosen newspapers and identify the reporters who cover events or activities have content similar or related to your website. You can identify the reporters by the article’s byline.

Next step is to find how that person and newspaper would like to receive news. Some prefer fax, others email and so on.

Most of the online websites require you to open an account with them before you can submit your release with them.

A question that webmasters often contemplate is when to submit the press release. Should they be submitted like internet articles or there should be a fixed frequency. It is important to understand that press releases are not articles though they are written in the same fashion. You cannot attach an interval to press release submission because a news is to be distributed when there is news.

A press release may easily be considered spam if the reader feels that the content of the press release is not interesting.

Therefore press releases are only to be submitted when something newsworthy has happened.

Next question that might be raised is, what in all possibilities can be considered newsworthy?

That depends on your site’s activity and your niche. But following are few ideas that you can make news about.
Here’s a list of events when a press release can be distributed:

The Launch

A press release can be sent when your website launches. It gives you good opportunity to let people know about your website, its objectives, services it will provide and the niche it will cater to.

Addition of New Services or Products

Sending a press release is a good idea when you increase scope of your services or add new products. Please note that if you have a product store, then adding a new press release every time you add a product can be counter productive. You can set this at biweekly or monthly update or some product that you thing is of importance.

Public Events

When you arrange events like public speaking engagements, open houses, seminars etc., you can choose to advertise the event via press release.

New Partnership

It is always worth a news.

Award or Accomplishment

Accomplishments are always worth sharing and promoting. A press release would go a long way.

Polls, surveys and contests are few other things that come to my mind.

Do you have something to share on this issue. Please do leave a comment.

Press releases are brief documents that are used to communicate news to the media. Please note that news does not mean media. Although a Press release distribution is an extremely cost-effective Internet marketing to build credible business because most readers are more likely to trust independent authorities such as reviewers, columnists, reporters or broadcasters than an over-hyped advertising message.

A well-written press release can dramatically endorse your company to the masses and greatly enhance the image.

Developing an effective press release demands content to be creative, eye catching, and somehow moving. The idea is to create a something that communicates and entices, in a similar manner to web copy albeit differently.

How do you accomplish this task?

Organize Your Facts

Before you write, you need to collect the related data and then make factual statements. You may have to undertake some research.

Identify Your Angle

It is a press release that would compete against others. You need to make it unique, newsworthy and relevant to the times. Most important fact and your story angle must be presented in the opening.

Catchy Headline

It’s a must.

Write in Third-Person

The reason is obvious. Readers are used to reading the news in third person. Third person stories are perceived as objective, in contrast to to subjective tone of first person.

State Facts

Provide references to any statistics, facts and figures raised and refrain from expressing personal opinions. If the need be draw conclusions based on the facts only..

Identify Your Readers

You must identify the section of population you want to target. The key to an effective communication lies in presenting your messages to interested readers. This can be done by sending your press releases to those media whose readers’ profile matches that of your target consumers.

You would need to conduct a bit of research for this before choosing your media.