Google Adwords have finally started evaluating Landing Page Load Time for calculating Quality Score. They are late by one month as per their previous announcement but they have finally started it.
For those who do not know Quality Score is dynamic variable assigned to each of your keywords calculated using a variety of factors and measures like
According to Google, quality score is used to calculate ad position placement and minimum bid. Better your Quality Score, higher is your Ad position and lower your minimum bid. ……Click Here To Continue Reading
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Yahoo! has made a change in its minimum bid policy.
Minimum bid at Yahoo! would not be $0.10 any more. Yahoo has announced that minimum bid could be higher or lower than that.
Minimum bid for content network would stay at $0.10 meanwhile.
Publisher from all over all reporting a steep rise in their minimum bids. A rise of 400% has been reported.
If you advertise with Yahoo! Search Marketing, you may want to check your account.
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Google Optimizer, Google’s free content testing and optimization tool is out of beta. It allows you to test different variations of your site content and design to determine what will be most effective at converting your visitors into customers. The tool allows to carry multivariate experimentation and provides better user experience. The tool can be availedthrough Adword account. Check out Adwords blog for more info.
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Google has officially announced availability of demographic bidding for all its Adwords’ customers. Earlier beta, this feature has been made available with effect from 21 March.
What is demographic bidding? ……Click Here To Continue Reading
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Landing pages have very important role in converting your pay per click visitors into customers. Tests have revealed that landing pages can improve the conversion rates up to 200%.
A landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link.
To make most use of your campaign, your landing page should be built for maximum conversion. Here are few tips that can help you. ……Click Here To Continue Reading
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Pay per click advertising should be highly targeted to extract maximum profits from your campaign. A targeted ad brings more clicks and gets higher conversion rate.There are many tools and methods which you can use to make your campaign targeted. PPC service providers offer many features which you can use for this purpose. Of course, your experience refines you.
There are many ways in which you can target your audience. This could vary from one service. Here are some tips and tools that you may use to create a killer campaign.
……Click Here To Continue Reading
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Pay per click advertising is not a pleasing subject for many webmasters. One, it costs money and second it requires diligence. But with bit of hard work and campaign management, you can master the art of pay per click advertising very well and boost your business growth as a result.
The common mistake that people do when starting a PPC campaign is to aim and bid for the top rank. It is true that you would get maximum exposure when you are a top but cost of staying at top is quite a lot and may lead to nosediving of you campaign. ……Click Here To Continue Reading
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After you have decided that you would be using pay per click advertising for your business, next step is to plan the campaign in detail.
PPC apparently looks simple but can result in waste of of money if you are not careful enough.The greatest market reach are offered by Google and Yahoo in pay per click arena. Therefore you would start with either of them. I find Google Adwords easier to follow and with more user friendly interface.
The basic principles of PPC campaign are good keyword strategy and the process to convert your visitors into customers. Campaigns need to be placed so that you end up earning more than you bid. ……Click Here To Continue Reading
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Pay per click advertising can be quickest method to generate visitors to your site. This is the method to reach your target market at speed and get high quality sales leads. But pay per click advertising costs money and it is possible to loose a substantial amount of money if you are not careful enough. You need to be well planned and well managed so that you have a better control over your ad campaigns.
Therefore it is advisable to know beforehand pluses and minuses of the system. Just as we look into details of features of car we intend to purchase, we should also learn pros and cons of search engine marketing. It is pointless to foray into the system without knowing it and later discovering that you have made great losses. ……Click Here To Continue Reading
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Yahoo Search Marketing was previously known as Overture and Go To. It was taken over by Yahoo in 2003. Yahoo Search Marketing is a key player in pay per click advertising marketing. Not only it provides search results to Yahoo but also MSN, Infospace, Netscape, Altavista and Lycos.
That means a lot of users and lot of potential traffic. Yahoo Search marketing offers you a $25 credit when you open an account and it has no monthly minimum spend. ……Click Here To Continue Reading
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