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10 Innovations of 2010 That Made Adwords Better

January 3, 2011 By Leave a Comment

I have not used Adwords for a long time though I have been a happy user about 3 years back. Adwords has always been good and has become even better in 2010.  Here are the ten innovations that made Adwords better in 2010 as per Google Adwords blog.

AdWords Campaign Experiments

AdWords Campaign Experiments is a tool that allows you to accurately test and measure changes to your keywords, bids, ad groups and placements.

Adwords Campaign Experiments allows you to test and measure changes in real-time by executing your experimental campaign alongside your original campaign, a kind of split test of evaluate the performance.It helps you to better optimize your account by providing you information on keywords, bids, ad groups and placements impact your campaign performance. [Read more...]

Popularity: 1% [?]

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30 Free Keyword Research Tools For Your Internet Business

January 18, 2009 By Leave a Comment

Keyword research is an indispensable part of online business and internet marketing. From market research to product creation to PPC campaign, one cannot function without keywords. While there are excellent tools available for a price, there are equally good tools available free of cost.

This is big list, real big. Few of  them are teasers for their paid versions but useful anyway.

Without much ado, here is the list. Go ahead! Press your bookmarks [Read more...]

Popularity: 24% [?]

Filed Under: Pay Per Click Advertising, Resources Tagged With: , , , , ,

Google Adwords-Landing Page Load Time Evaluation Begins

May 9, 2008 By 2 Comments

Google Adwords have finally started evaluating Landing Page Load Time for calculating Quality Score. They are late by one month as per their previous announcement but they have finally started it.

For those who do not know Quality Score is dynamic variable assigned to each of your keywords calculated using a variety of factors and measures like

According to Google, quality score is used to calculate ad position placement and minimum bid. Better your Quality Score, higher is your Ad position and lower your minimum bid. [Read more...]

Popularity: 37% [?]

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Yahoo Alters Minimum Bid Prices For Advertisers

April 18, 2008 By Leave a Comment

Yahoo! has made a change in its minimum bid policy.

Minimum bid at Yahoo! would not be $0.10 any more. Yahoo has announced that minimum bid could be higher or lower than that.

Minimum bid for content network would stay at $0.10 meanwhile.

Publisher from all over all reporting a steep rise in their minimum bids. A rise of 400% has been reported.

If you advertise with Yahoo! Search Marketing, you may want to check your account.

Popularity: 18% [?]

Filed Under: Pay Per Click Advertising Tagged With: , , , , ,

Google Website Optimizer Is Out of Beta

April 16, 2008 By 1 Comment

Google Optimizer, Google’s free content testing and optimization tool is out of beta. It allows you to test different variations of your site content and design to determine what will be most effective at converting your visitors into customers. The tool allows to carry multivariate experimentation and provides better user experience. The tool can be availedthrough Adword account. Check out Adwords blog for more info.

Popularity: 20% [?]

Filed Under: Pay Per Click Advertising Tagged With: , , , ,

Demographic Bidding Now Available For AdWords Advertisers

March 26, 2008 By 2 Comments

adwords.gifGoogle has officially announced availability of demographic bidding for all its Adwords’ customers. Earlier beta, this feature has been made available with effect from 21 March.

What is demographic bidding? [Read more...]

Popularity: 21% [?]

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Pay Per Click Advertising-Tips on Improvement of Landing Pages

November 20, 2007 By Leave a Comment

Landing pages have very important role in converting your pay per click visitors into customers. Tests have revealed that landing pages can improve the conversion rates up to 200%.

A landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link.

To make most use of your campaign, your landing page should be built for maximum conversion. Here are few tips that can help you. [Read more...]

Popularity: 12% [?]

Filed Under: Pay Per Click Advertising

Pay Per Click Advertising-How To Target Your Campaigns

November 10, 2007 By Leave a Comment

Pay per click advertising should be highly targeted to extract maximum profits from your campaign. A targeted ad brings more clicks and gets higher conversion rate.There are many tools and methods which you can use to make your campaign targeted. PPC service providers offer many features which you can use for this purpose. Of course, your experience refines you.

There are many ways in which you can target your audience. This could vary from one service. Here are some tips and tools that you may use to create a killer campaign.

[Read more...]

Popularity: 11% [?]

Filed Under: Pay Per Click Advertising Tagged With:

Tips For Effective Pay Per Click Advertising

November 6, 2007 By 2 Comments

Pay per click advertising is not a pleasing subject for many webmasters. One, it costs money and second it requires diligence. But with bit of hard work and campaign management, you can master the art of pay per click advertising very well and boost your business growth as a result.

The common mistake that people do when starting a PPC campaign is to aim and bid for the top rank. It is true that you would get maximum exposure when you are a top but cost of staying at top is quite a lot and may lead to nosediving of you campaign. [Read more...]

Popularity: 12% [?]

Filed Under: Pay Per Click Advertising

Pay Per Click Advertising-How To Approach Your First Self Managed Campaign

October 29, 2007 By 3 Comments

After you have decided that you would be using pay per click advertising for your business, next step is to plan the campaign in detail.

PPC apparently looks simple but can result in waste of of money if you are not careful enough.The greatest market reach are offered by Google and Yahoo in pay per click arena. Therefore you would start with either of them. I find Google Adwords easier to follow and with more user friendly interface.

The basic principles of PPC campaign are good keyword strategy and the process to convert your visitors into customers. Campaigns need to be placed so that you end up earning more than you bid. [Read more...]

Popularity: 16% [?]

Filed Under: Pay Per Click Advertising
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