Mark Brownlow has posted 22 sources of inspiration for email marketing designs and tactics on the blog. Each of source is really quite inspring.
Popularity: 2% [?]
A Free Survey based Report That Would Help You Plan Email Marketing
January 13, 2011 By Leave a Comment
The Lyris Annual Email Optimizer Report is out and it approaches following planning issues:
- How do I get the most out of every marketing dollar I invest next year?
- How do I optimize my email marketing campaigns for better results?
- How do I mitigate risk and avoid costly mistakes?
- Are my marketing peers using tricks I’m not yet using?
- These are questions that are tough to answer but collective wisdom of other marketers might help you to shape your strategies.
The book ask questions like what are best practices to improve email and online marketing results, what optin list building techniques should be used and how to make use of social media to enhance other online marketing programs. [Read more...]
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How To Change Email Subject Title Of Your Feedburner Feed
November 27, 2010 By Leave a Comment
I had some issues with feed of my site Internet Marketing Meta Reviews. It would deliver the content every time I published a post but the subject title was always as “Internet Marketing Meta Reviews”.
That is not good and does not give any info about what my new post contains, Such a monotonous subject line is less likely to opened by the reader.
Luckily Feedburner allows you to change the email subject title. [Read more...]
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Basic Tips For Writing Good Emails
November 10, 2010 By Leave a Comment
Email marketing is a very good method of marketing when used effectively. To reach out maximum consumers you need to compose emails in an attractive way. If you turn off a reader because your email looks ugly or distorted, it means you have lost a potential customer.
Don’t let this happen to you!
There are some basic rules which had been crafted long time back when most of the mails were purely text based. Its good to know them still and they are applicable to HTML based mails too. [Read more...]
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Aweber.com Is Down, Sites Using Web Forms Not Loading
August 13, 2010 By Leave a Comment
Update:
The site is working fine now.
I was surprised why homeforprofits.com was not loading properly. The site always stopped when Aweber form started loading. Then I checked Aweber.com and it resulted in blank page.
The sites using Aweber’s opt in forms seems to be taking a much longer time to load due to the downtime.
There is no official word from Aweber as yet.
If you are affected and your site is not loading, you can temporarily resolve the issue by removing the web-form code.
I would keep you posted
Popularity: 1% [?]
I Have Shifted From Get Response To Aweber – Thanks Blog Broadcast
May 30, 2010 By Leave a Comment
I have always been using Get Response autoresponder for my email marketing purposes. It has been a good service throughout except for a few minor hitches.
Not very long ago Aweber introduced a service called blog broadcast where you can send your blog posts as broadcasts either automatically or manually.
It used RSS technology.
Soon GR followed with its own version Blog Announce.
But the services differed actually in their method of delivery. [Read more...]
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What If You Do Not Buy Frank Kern’s List Control
March 19, 2010 By Leave a Comment
Today is product review day but this product has been making so much waves that I could not resist myself
from writing on this issue.
Internet marketing circles are buzzing with activity as I write about this product, List Control by Frank Kern.
Frank Kern is famous author of Mass Control and Mass Control 2.0
Again Frank comes with another course.
This went live on 15th March and it is highly possible that you would find it sold out when you see it now.
I am sure you must have received a mail promoting list control and the plethora of bonuses being offered.
You must be wondering if this is some kind of magical stuff that would bring you instant money. [Read more...]
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Email Marketing – Catching Your Readers Attention With Subject
March 15, 2010 By Leave a Comment
One of the complaints email marketers are making over the time are declining response of readers. With so much competition around your mail might see trash or junk box as soon as it arrives.
Though opt-in list allows you to provide newsletters to your subscribers with their consent and when people sign up, they know that they will be receiving updates and news from you via an e-mail, nothing stops them from trashing your mail if they find uninteresting.
Heck! Most of the people do not even bother to open the mail to read content.
Why?
We all have so much information flowing around it that we have a kind of attention deficit. Thta means we do not bother to focus our mind enough on a thing. Same goes for email. [Read more...]
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5 Keys To Successful Newsletter
March 7, 2010 By Leave a Comment
Providing a newsletter for your opt-in list subscribers provides many benefits in terms of driving traffic into your site as well as boosting the sales and profits of your site and company.
With a newsletter, you can inform people about your company and products as well as services. You can keep them posted and updated about what’s going-on with your company as well as many of your promotions and offerings.This also gives an opportunity to interact and build relations.
Newsletters can show your expertise and knowledge about the topic at hand and the many benefits you can offer. And there is a chance to turn your subscribers into your customers.
It is therefore a must to have newsletter for your business.
If you do not already have one, I urge you to start one. When you are starting your newsletter, it gives you immense advantage if you take care of following points.
Relevance
Your newsletter should be relevant to your business or related it. Sometimes you might want to share a few things with your readers which is not concerning your business and that is perfectly alright but for most of it, you should focus on your business theme and related activities. Do not dwell too far on what could be regarded as your field of expertise.
If you have a site that sells auto car parts, your newsletter must contain articles or content like photos that pertain to cars, auto parts and such. You may also include content about your company and your staff.
Remember that visitors of a certain site are there because they are interested in what the site has to offer. If they sign up for an opt-in list or for a newsletter this means that they want to be updated for that certain theme or subject.
Be sure that when you publish your newsletter you are providing for the need of the subscriber as well as their interests.
Write Well
Ensure that you have well written, information riddled and content rich articles. You articles will be the body of your newsletter and that they should be able to excite your readers as well as provide information. Articles should be well written and checked for errors such as spelling and grammatical errors for it to look professional and believable.
The trust of your client to you and newsletter is at stake here.
Check Your Facts Before You Send
Make sure that you provide true facts and figures so that your reputation as an expert and knowledgeable in that field is not questioned. If you lose the trust of your subscribers, you loose potential sales.
Serve Fresh
Internet is a fast medium. Things age very quickly here. If you provide your readers fresh and unique content, they would be yours for a long time to come.
Do NOT Copy
Do not use copyrighted materials as it may put you in trouble.. If you do not have the time to write your own articles,get them written but stay unique. Even if you are not charged with stealing, your credibility is under scanner if yu=our reader also are the readers of material you copied from.
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