Internet Business Success Tips is a newsletter by Home For Profits. Grow an internet business from scratch with tips that would reduce your learning curve and make money faster.
New Study Says Banners Do Work
September 26, 2008 by Arun Pal Singh · Leave a Comment
A yet to be published new study has confirmed that even this incidental exposure to advertising may have a positive effect on consumer attitudes. The study would be published by Journal of Consumer Research.
The study has revised repeated views of web-based banner ads.
The study says
“Regardless of measured click-through rates, banner ads may still create a favorable attitude toward the ad due to repeated exposure.”
The repeated content leads to familiarity which is a good thing in business.
What does this mean
It means we can not just abandon banners by saying that they do not work. Instead banners should be strategically used t build the familiarity about your business, a kind of subtle brnd building.
So if you had been thinking of taking of your banner campaigns, think again about the long term benefit
Popularity: 19% [?]
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Tags: advertising, banners, brand building, familiarity
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Perception Split and How It Can Double Your Profits?
September 26, 2008 by Arun Pal Singh · Leave a Comment
As a marketer we are aware of using similar keywords for advertising our products because different people have different associations.
In a startling research, researchers at the University of Warwick has found that people have different view of what can be called similar and the world can be divided into two separate groups when it comes to choosing similar things.
This behaviour pattern is very consistent and specific in both kinds of people. Read more
Popularity: 21% [?]
Tags: Advertisement, keyword research, perception split, similarityYou Might Also Be Interested In These Articles
Get Yourself Referred For Free
May 5, 2008 by Arun Pal Singh · Leave a Comment
We recently talked about word of mouth recommendations and their effect on your business. You can aid people to spread their recommendations. People are always ready to recommend to others if they find your product or service of value.
You can aid in and encourage people by
- Providing a channel of communication
- Give Call For Action
- By encouraging them by some kind of incentive Read more
Popularity: 24% [?]
Tags: customer views, feedback, markeing, networking, online business, refrrals
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Getting Word of Mouth Work For You-Free,Fast and Massive Publicity
May 5, 2008 by Arun Pal Singh · Leave a Comment
In my early childhood I used to live in Thali- a small village in Hoshiarpur, Punjab. The village was so small that you could count number of people living there. Everybody knew everybody. There were fixed job profiles of villagers. You knew who to call. The downside was that you had to put up with whatever was available because there were no choices.
I still remember the plumber whose services were so poor that nobody liked him. But he was plumber. His family had been doing this for generations. There was no one else for that job. That man would always come late, do his work half heartedly and never bother to check post-job whether it was working fine.
Competition was a word that wasa not heard by anyone. Marketing was not required.
Few years later we chose to move to a small town caller Tarapur. Read more
Popularity: 28% [?]
Tags: advertising, competition, internet-business, publicity, recommendation, technology, word of mouth
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10 Steps To Run A Successful Advertising Campaign Online
March 17, 2008 by Arun Pal Singh · Leave a Comment
It is important to plan your advertising campaign well in advance. Planning most involve every stage that your campaign needs.In my opinion, your online advertising must go through following steps:
Setting objectives:Before you plan and expand your compaign further, you must answer ask question in writing, what do I want to achieve from this compaign?
Your objective might be making an- amount or to acquire- number of subscribers.
The objective should be clear and measurable, so that you can compare it with your achievement.
Popularity: 45% [?]
Tags: ads, ads by google, adsence, advertising compaign, online business, online marketing, plan a ad, steps of advertising
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Advertising-Being Specific Versus Generalising
February 10, 2008 by Arun Pal Singh · 1 Comment
When you advertise, it is good to be specific. The usage like best, quickest, greatest while it may sound good to your ears does not leave much impression on the listeners mind. Read more
Popularity: 15% [?]
Tags: advertising, autoreponders, online business, specific advertising, vague advertising
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Concept of Focused and Multiple Advertisements
February 8, 2008 by Arun Pal Singh · 1 Comment
Advertisements are made to create awareness, spread information about the products or to bring more people to that product. But the problem with advertisement is that it can be ignored. Read more
Popularity: 21% [?]
Tags: ads, advertisements, attracting customers, business at home, conversion, focused advertisements, job, online business, online marketing, responses
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How To Take Your Offline Advertisement With Ad Tracker
January 3, 2008 by Arun Pal Singh · Leave a Comment
No advertising is enough advertising. Offline advertising is equally important for your business. Like every campaign, it is prudent to track your offline campaigns too.
Again, an ad tracking software would do this easily for you.
How?
Read morePopularity: 15% [?]
Tags: ad tracking, evaluation, monitoring, offline advertising, tracking software
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Ad Tracker - Keep A Tab On Your Ad Compaigns
January 3, 2008 by Arun Pal Singh · Leave a Comment
One of the features that you can use, ad tracker is management of your ad campaigns.
It is difficult to keep a tab on the promotional campaigns you are doing if you are not using an ad tracker. Read more
Popularity: 19% [?]
Tags: ad tracking, ads, Advertisement, campaigns, sub campaigns
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What Are Your Visitor Doing
January 2, 2008 by Arun Pal Singh · Leave a Comment
An important part of tracking is to know that what your visitors are doing when they are on your website.
An ad tracking software does this for you, quite efficiently. But you need to know in detail what you can and how you can use an ad tracker for this purpose.
When you use ad tracker, you are enabled with following information about your site. Read more
Popularity: 19% [?]
Tags: ad tracker, adtrackz, affiliate sites, analytics, list, sales, site stats, site tracking, visitor actions
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