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What is Pay Per View Marketing or PPV Marketing

A recent product launch on this topic got me intrigued and I started searching. What came out was just quite surprising.
And you will find that there is a whole lot of world out there. Outside realms of organic or paid traffic from search engines or social sites or other web places.
And that the people are [...]

Popularity: 1% [?]

Do Not Restrict Your Marketing Options – Use Them All For Maximum Effect

Do What Brings Result, Not What You Like
For almost five years I had been using just article marketing for promotion and traffic generation for my website.
It was easy to do  and kind of fun.
I liked it and stuck to it.
Did not try other things with the depth they should be.
Things have quite evolved since I [...]

Popularity: 6% [?]

Onlline Marketing Spending To Increase In 2010

Online marketing spending has been predicted to rise in 2010.
Geoff Ramsey, CEO and cofounder of eMarketer has predicted that online marketing spending would increase by 9%.
This however would be done by readjusting the budget rather than increasing it.
That means money would be pulled out from traditional media outlet where companies spend money  and pumped into [...]

Popularity: 6% [?]

New Study Says Banners Do Work

A yet to be published new study has confirmed that even this incidental exposure to advertising may have a positive effect on consumer attitudes. The study would be published by Journal of Consumer Research.
The study has revised repeated views of web-based banner ads.
The study says

“Regardless of measured click-through rates, banner ads may still create a [...]

Popularity: 23% [?]

Perception Split and How It Can Double Your Profits?

As a marketer we are aware of using similar keywords for advertising our products because different people have different associations.
In a startling research, researchers at the University of Warwick has found that people have different view of what can be called similar and the world can be divided into two separate groups when it comes [...]

Popularity: 25% [?]

Get Yourself Referred For Free

We recently talked about word of mouth recommendations and their effect on your business. You can aid people to spread their recommendations. People are always ready to recommend to others if they find your product or service of value.

You can aid in and encourage people by

Providing a channel of communication
Give Call For Action
By encouraging them [...]

Popularity: 23% [?]

Getting Word of Mouth Work For You-Free,Fast and Massive Publicity

In my early childhood I used to live in Thali- a small village in Hoshiarpur, Punjab. The village was so small that you could count number of people living there. Everybody knew everybody. There were fixed job profiles of villagers. You knew who to call. The downside was that you had to put up with [...]

Popularity: 29% [?]

10 Steps To Run A Successful Advertising Campaign Online

It is important to plan your advertising campaign well in advance. Planning most involve every stage that your campaign needs.In my opinion, your online advertising must go through following steps:
Setting objectives:
Before you plan and expand your compaign further, you must answer ask question in writing, what do I want to achieve from this compaign?
Your objective [...]

Popularity: 50% [?]

Advertising-Being Specific Versus Generalising

When you advertise, it is good to be specific. The usage like best, quickest, greatest while it may sound good to your ears does not leave much impression on the listeners mind.

Popularity: 19% [?]

Popularity: 19% [?]

Concept of Focused and Multiple Advertisements

Advertisements are made to create awareness, spread information about the products or to bring more people to that product. But the problem with advertisement is that it can be ignored.

Popularity: 24% [?]

Popularity: 24% [?]