From  your marketing campaign to your articles and sales letter, there exists a core entity that decides and drives your business.

It is called ‘keyword’

It  starts with your market search for your niche, it is there when you search & create your product and it is there where you create your website. You need it to grow your business and you need it to check your competition.

It involves every marketing effort you make.

You need this for article marketing.

Very obviously, you need it for pay per click strategy.

You need it for your blog articles.

The list could be endless.

Knowing keywords related to your niche provide you a lot of advantages.

When you know what to build upon, your keywords become foundation on which you can grow your business.

While we consider keywords an essential part of SEO, we often overlook them as business building strategy.

To understand right usage of keywords, we need to research and experiment.

There are many aspects of keyword research and usage and there are many keyword research tools available both free and paid.

‘How to’ is a very broad subject.

For a while we just would discuss the important implications of keyword use.

Think about it. When you know your keywrds

• You can write better and magnetic  headlines
• You can write better and relevant sales letter
• You can create better and relevant site content
• You know where to look for your competition

Keep in mind keywords when you do any activity related to keywords.

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Ever heard of Ranknoodle.com . It is a new search engine and claims to be different.

And it is.

It is a search engine that display web result for your search phrase, related search phrase conversation, related articles, images, and videos in one searched page.

Search is the hard truth of today’s world.

We are always searching for one thing or another. Search on the internet has a special place. That is why search engines have such a prominent position on internet. Google, Yahoo, MSN, Ask.com are well known search engines. Read more

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Google has launched new web brwser called Googl Chrome. It is hailed as Web OS.

Get more information here

I am downloading it. would let you know.

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Check it out! New Google Toolbar Page Rank is on the way. Matt Cutts wrote this on his blog today.

I am expecting to see a lot of discussion on this.

One thing that intrigued me that they are expected to remove penalties on previously penalised sites.

It would take few days to reflect this in the toolbar.

But I know people would be pinging data centers like mad rush

Popularity: 17% [?]

Google Adsense has introduced Custom Search for Adsense For Search.

Custom search allows advance customization to improve the accuracy of search results and tailor than to what users are looking for. Integration of Custom Search into adsense for search empowers you to take advantage of the following features: Read more

Popularity: 31% [?]

Yahoo! has rolled out its revised crawler called Yahoo! Slurp 3.0 that would be visiting your websites. Yahoo had been been preparing for the latest version of the Yahoo! Search crawler for quite some time.

Some infrastructure updates had caused variance in crawl behviour. Read more

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Ask.com will no more be a search engine. Instead it would be reverted back to its old model of questions and answers. Barry Diller’s IAC which owns the Ask.com is cutting the job by 8 percent of the Ask workforce and killing the search engine.

Wall Street Journal reports Read more

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I was not even aware of the term until it hit me. When it hit, it hit very badly.

On this Saturday and Sunday, all my websites showed “ Website Suspended” page and it instructed the webmaster to contact support.

Anxious, I did and it exploded on my face.

One of my website authorcontent.com had been spamvertised. Because the host has zero tolerance for spam, my account was closed. Therefore all my sites were suspended.

What is spamvertising? Read more

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Vertical Search is a new dimension in search engine industry that focuses on specialized areas for its search activity.

Google and Yahoo are broad based search engines that index everything available on the web. When you enter term “make money” the broad base search engine such as Google, it would list all the pages from every nook and corner.

Google does not know who is at the other end and what he would be interested in. It would assimilate all pages with relevant keywords and arrange them in order it thinks is most relevant for the search term.

But for the same term a stock broker would have an interest in different pages and an internet marketer would want different pages to be shown. Read more

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When it comes to search engine optimization, webmasters fall in either of two categories. Either they want it to do themselves or outsource to a professional.

There are advantages and disadvantages on either side.

Read more

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