A microsite, also known as a minisite or weblet, is an Internet web design term referring to an individual web page or cluster of pages which are meant to function as an auxiliary supplement to a primary website.
Microsites are typically used to add a specialized group of information either editorial or commercial. Microsites can be linked to the main site or may stand as independent web page without any link to primary site.
Microsite canbe temporary or permanent depending on the need for which it was created.
Microsites can be used for purely commercial purposes to create a detailed information about a particular product or service. t can also be created as an editorial support to a service or product.
A recent study published at emarketer states that microsites helps companies to engage people and create in depth brand awareness.
Microsites can be a great tool to engage your readers and sell to them.
Popularity: 19% [?]
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A recent post in a ebusiness forum got me thinking. Often the things are not perceived the way they are communicated. A forum member asked, “I have been online for seven months now.
I have diligently learned every skill that is required to create and run website.
Still, I am not making any money. I hardly get traffic for my site and I feel like quitting after so much of wasted input.
What is the secret that I do not know?” There would be many more people out there who would not even pose a question and simply quit, not knowing that they were focusing in wrong direction. A skill learned does not translate into business generation, automatically. ……Click Here To Continue Reading
Popularity: 18% [?]
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The profit on your website is going to come from the clicks on the links. Whether it comes directly as a result of click or follows that as a result of click, depends on the type of link.
Every website has got three types of links. ……Click Here To Continue Reading
Popularity: 11% [?]
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Before you publish a webpage or multiple pages in website, you must test it for various functionalities. Though you may not realize it, a website that stands poorly on quality scale would cost more in the long run. The expenditure and the time is in form of website redesigns, forfeited revenue, and lost customers.
Testing a website is a long and tedious task, but it is very important task. Website testing has many stages and all of them are important. ……Click Here To Continue Reading
Popularity: 7% [?]
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Web designing in simple terms can be understood as web pages that loads fast, good to look at, user friendly and full of good content. Still there are a lot of web pages that you do not even want to look at. Look of your web page is the first thing that would make impression upon your visitors.
If your web page does not look reasonably ok, people are not going to take pains to have a look at the content.
……Click Here To Continue Reading
Popularity: 6% [?]
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A usable site is the one that would help users achieve a goal such as finding information or buying product. Your website should enable users tom to achieve that goal quickly and make it a pleasurable experience. To make a website usable you need to have good and relevant content that is easy to find, pleasant to read and well designed.
Here is the list of things that usability demands and list of common usability problems that websites face all over the web. ……Click Here To Continue Reading
Popularity: 27% [?]
The aim of a website’s navigation is simply to allow users easy access to the content they are searching for. From one page to another user must follow a sequence that should
be facilitated by the navigation system. If the sequence is haphazard, it could lead to frustration. The user in that case would simply leave the site.
If this happens, there goes your potential customer and you get an aborted sale. ……Click Here To Continue Reading
Popularity: 31% [?]
Your web site is your office on the internet where you will conduct your business. It has to be everything. It’s got to be store front, reception and salesperson everything. It is a reflection of your business, the quality of your product, and so on.
It is important that your web site looks professional and well done. It does not need to be fancy, flashy and expensive though. All that your site requires is a clean design, a simple layout and it should be well-structured and easy to navigate.
A simple exercise that would help you to differentiate between good and bad web design is to surf and browse the sites in your niche. I mentioned niche because there are lot of inter-niche variations. ……Click Here To Continue Reading
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Transactions on web are mostly done by using credit cards. To process payment on your website, you need to have an online merchant account and provide your visitors secure(SSL) line so that the data they provide is kept safe.
Merchant accounts are special accounts that provide merchants with the ability to accept and process credit card transactions. In other words, a merchant account handles transferring the funds from the shopper’s credit card to the merchant’s bank account.
For a merchant account you have to apply with a processing bank to have a merchant account dedicated to your business. After you get it you are responsible for it in every way. You would need have a payment gateway also which would take the information from credit cards of your buyers and process the transaction and pass information to your bank to complete the transaction. A gateway is generally not included with the account.
Merchant accounts come at quite a price.
An alternative option to accept payment on the net is to use the services of payment processors that do not require you to have a merchant account and carry out the transactions through their own merchant account. They are also known as third party processors. ……Click Here To Continue Reading
Popularity: 24% [?]
A sales letter or sales page is the web page where you will pitch your product to your visitors. A sales letter is also called web copy or sales copy. Your sales letter should convince visitors that your service is either unique or superior to that of your competitors in terms of quality, and is competitively priced. It should tell your potential clients that you have the solution they are seeking. It should repeatedly show them that your product or service will solve their problems, answer a dream, enrich their lives, and/or improve their businesses. ……Click Here To Continue Reading
Popularity: 18% [?]
