I have started organizing website again. Apart from having a good amount of content, a website should be very well navigated. When the website is small sized, it is easier to take care of. However, website restructuring is required often with growth of website.
When website becomes loaded with content, finding the content becomes a problem. From webmaster’s point of view presenting most important content and making content findable is a big concern because that is why the website is in existence – presenting the content to people.
Whether people like, approve or read is next thing. The content must come to user.
In this era, there are two kinds of users – people and search engines.
Ultimate user are people no doubt but search engines become intermediaries which people can search through and find the relevant content.
Search engines have their own priorities so that they could stay in business. They need to present most relevant content to the search query submitted to them.
No! It is not as easy as it seems. With millions of website to choose from, content needs to be evaluated for relevance, appropriateness and usability.
Because most of this work is done by computers and not humans, search engines follow protocols, called algorithm which is always evolving.
I have recently restructured the website for providing better access to search engine crawlers.
Restructuring the website needs constant evaluation, a touch with trends, protocol updates and know how of the procedure that would lead to restructuring.
It is a lot of task for a person who is in full time practice, administrates a hospital, researches and writes content, and manages the website.
Therefore I touch this aspect occasionally. But organizing website is important and it has been started
I strongly believe that even with present content, this site should perform much better than it does but it requires constant what they call tweaking.
You might see stats reduced to zero in all posts because of recent restructuring.
Never mind! Things are already looking better.