Search Engine Traffic From Inktomi

Google undoubtedly form a large proportion of search engine traffic. Everybody aims for it to get traffic. But it is quite competitive and it is not easy to get a good place.While you work on good Google rankings, you should also consider other sources of search traffic for your site. These sites are MSN Search, AOL Search and Hotbot and Yahoo Search.

MSN caters about 0.2% of internet traffic for search purpose, hotbot has 0.005% and AOL 0.07%. These are not huge numbers but when you convert this percentage into actual numbers, it is a lot. All these have one thing in common. They use Inktomi search database to power their search results.

Inktomi is also used in by Yahoo to find results not in its directory (Inktomi has been bought by Yahoo and owns it now). Inktomi also powers the search of many other search engine.

Getting indexed by Inktomi can benefit your business.

Inktomi creates three different indexes through its crawler,.

One is ?Best of the Web? index which has around 110 million pages that it indexes while crawling the web and considers them high in link analysis.

The next set of indexed listing is called ?Rest of the Web?, considered as lower in link analysis.

The third index is for paid inclusion.

As Inktomi is owned by Yahoo now, the methodology is being improvised and improved.

Inktomi also offers specialized regional indexes as well as targeted news, multimedia and directory indexes.

Inktomi ranks webpages on basis of combination of factors that includes HTML links, keywords and description tags and title tag. If the search string matches with what is found at these places on the page, the ranking is higher.

Another factors which it uses are Link analysis and analysis of clickthroughs.

Inktomi is now called Yahoo Search Marketing. In coming days it is expected to play a bigger role in search engine marketing.

After all many people are getting tired of dancing with Google.

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