Internet Business Success Tips is a newsletter by Home For Profits. Grow an internet business from scratch with tips that would reduce your learning curve and make money faster.Writing A Web Page-The Search Engine Angle
October 16, 2007 by Arun Pal Singh
When we write a web page we either write it for sharing an information or to persuade visitors to buy. However, search engine is another visitor that you would like to please in order to derive traffic from relevant search results. This is called optimizing the page for search engine. Search engine optimization is a philosophy in itself and has many facets at which you can work upon.
But today, our discussion would pertain only on content optimization of a web page.
Gone are the days when one could write and hope search engines would come sniffing. Most of search engines just overlook and walk past listed keywords. They have evolved to adapt this algorithm because they have been abused in the past.
Most of effective search engines heavily rely on actual keyword present in your text.
Before we move on to text we must also discuss “Title Tag”. It is the text that appears on search engine listing and also on browser bar when the web page is displayed.
In contrast to meta tags and keywords, title tag is still important.
Title tag is the text written in the <HEAD> section of the web page and after the <TITLE> tag. For example, the title of this article would be displayed in browser bar as you read it. Title tag is usually should be between 50 and 80 characters including spaces. The maximum allowed limit is is different for different search engines, so make sure that your most important words are near the beginning of the title.
A title tag has to be descriptive of the webpage. Therefore it should be a readable phrase and not aa keyword list. If there are too many keywords in your title tag, your site could be seen as spamming.
<META Keywords> and <META description> sections of the <HEAD> area are other two places where you can place your keywords, but a number of search engines today will go straight to the web copy after title tag.
You would want your copy to be liked by search engine but at the same time it should be readable by humans too and should not appear keyword stuffed. It is important to put keyword about every hundred words.
More important than where you put the keywords is choosing the right keywords. Therefore making a list of relevant keywords for your site would always come handy.
One last thing! It takes time to come into search engine listing. Search engines also consider how long you have been online. Therefore success on the search engines won?t come overnight.
But it the patience is worth the results.
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Writing A Web Page-The Search Engine Angle…
When we write a web page we either write it for sharing an information or to persuade visitors to buy. However, search engine is another visitor that you would like to please in order to derive traffic from relevant search results. This is called optim…
Writing A Web Page-The Search Engine Angle…
When we write a web page we either write it for sharing an information or to persuade visitors to buy. However, search engine is another visitor that you would like to please in order to derive traffic from relevant search results. This is called optim…