
Do Not Get Distracted
I learnt it hard way.
Spreading your business looks a very attractive option. You have a website which is running well and bringing good money. You have made efforts to grow it furthre but somehow the growth is not what you expected.
Somehow you hit upon a business idea. the idea can be anything from starting a blog to establishing a membership site. It seems like a golden opportunity and you think you can squeeze some time. Enthralled, you do your research and decide to stick with your decision.
You register a domain name and start making things happen while maintaining your previous business tasks.
Then something happens.
Because you are eager to grow your second business, you start paying more attention to your new venture [It is natural. isn't it!]
Before you know, your previous business starts gettintg neglected.
Any website takes time to bring in money. Your new venture would also pass through same hases of building before it brings money.
And it may actually cause a fall in revenue.
Initial investment and marketing efforts plus your time that is not bringing back anything creates a huge cost at the expense of profitable business.
Therefore, do not spread yourself thin. Instead focus on your current business to yield greater rewards.
I started many ventures at the same time aftr seing success of Home For Profits. I squeezed my time from every available source and fueled my energies into all of them.
Two months later I eliminated majority which were not proving fruitful.
I was still left with three of them. Because the website model needed content generation, I was still working full time to meet the targets.
Home For Profits started getting neglected.
You can see my May and June posts. I have hardly written.
I have closed all of the new ventures. Instead I would concentrate on presnt ones.
I do not think it is a good idea to venture into altogether different niche on your own. if you have tie and resources it is far better to expand the reach of present website.
Only time when it is good to start a new project is when the project compliments your present one and the audience overlaps. Or you have expanded your man power according to the need of fresh venture.
Starting a new website is very attractive but maintaining it is not.
Stay! Do not jump.
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Tags: business expansion, focus, Loose Focus
