Credibility indicates believability of a source or message. It is constituted by two key components.
Both of these factors have subjective as well as objective aspects
For an internet marketer to develop credibility both of these factors are necessary to build upon.
While trust is kind of subjective belief but certain factors such as established reliability can help building the trust easily.
Expertise can be of two types – perceived or established.
If I believe somebody to be an expert while he may not be so is a perceived expertise. Many fake expertise but that is not a good long term business strategy.
But if you have enough credentials, your image as an expert comes across easily. You are more credible if you have a certification from some reliable person or institute. Similarly, you are more credible if you are recommended by others.
How to bring credibility in your online business. The goal is to inspire trust and come across as expert. Following measures can help your business to become more credible in people’s eyes.
Having a certification makes you look expert instantly. For example, if you learn copywriting course from AWAI, you can write that along with your name. This tells people that you are expert in copywriting.
Unfortunately, there are not many courses in internet marketing. If there is no course or you do not want to pursue one, there are other measures that you can take to establish credibility.
Join the major trade associations serving your industry, especially the ones your prospects are likely to be members of. Be an active member. Serve on a committee to increase your visibility.
Write and Publish
Write reports on important aspects of your niche or related to it. Publishing a white paper is another option. Offer these publications for download and let your readers build a good image about your company.
Similarly, writing newspaper columns or magazines is another way of coming across as expert. On the internet, you can publish your articles on various article directories or other blogs which allow you to make guest posts.
Forums are great places to meet people in your niche, share thoughts and content and network with like minded. Forums can give your credibility big boost. When you see and people in your niche, you are a known face. You get into dicussions which gives yo a chance to express your opininon and show your knowledge.
Try to get yourself endorsed from the big names ion your field. You can get a book endorsed, an endorsement for your website or service you provide.
This endorsement would reflect the tacit trust that your endorser shows in you and helps to perceive you as an expert by people.
Respect Your Prospects and Customers
Be true to your word. If your website says that you would contact within 2 business days, then do so. If there is some inadvertent delay then you ought to explain that. Answer your prospects’ and customers’ queries.
Do not neglect your customers and prospects.
That would be Harakiri.