Every Thursday, there is a topic covered in internet marketing basics. This series is aimed to address the basic building blocks of internet business, the very foundations on which your business would prosper.The articles in this series are for people who have just started or willing to start. Let us sharpen the basic concepts together.

You are welcome and in fact encouraged to ask the questions and make comments. Your queries would be replied with full consideration.

What’s in a name? That which we call a rose
By any other name would smell as sweet.
– Shakespeare

Before going into this discussion I want you to look at the names Google, Yahoo, YouTube, Facebook. You cannot guess about their business from their names.

It is my firm belief  and observation over the years that you can succeed with any domain name you have. All you need to do is promote. But optimally put some domains are easier to remember than others and thus offer you distinct advantage.

A domain name should represent your business. It should reflect your brand and should be short, relevant, impactful and easy to remember.

Here is what I take into account when registering a domain name.

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