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Happy Diwali

October 28, 2008 by Arun Pal Singh · Leave a Comment 

Happy Diwali

Popularity: 10% [?]

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5 Handpicked Affiliate Directories To Look For Affiliate Programs

October 28, 2008 by Arun Pal Singh · Leave a Comment 

Affiliate Match

Affiliate Match is a comprehensive directory containing more than 2000 affiliate programs. They also contain tons of information on affiliate marketing.

Affiliate Hangout

An affiliate program directory and a link exchange program.

2 Tier

Contains more than 2000 affiliate programs

Webmaster Affiliates

This not only lists but also reviews them. Contains a forumfor discussion too.

Clicks Link

Contains mote than 3000 listed programs. Also devotes a sectionto top progrmas

Popularity: 11% [?]

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My Internet Business Journey - So Far So Good

October 26, 2008 by Arun Pal Singh · Leave a Comment 

While I was busy, the day came and went silently. It has been four years since I came to online business. Fourth anniversary just passed silently while I was busy with some offline projects.

Today when I was sitting alone I was thinking about my beginning as an amateur marketer and journey from there onwards.

Four years is a big time. Few people have made a fortune within that span of time, creating empires of their own. While I do not have empire yet, I am placed quite comfortably and look forward to building one for myself.

I was just walking down my memory lane. Why do not you come along. Read more

Popularity: 13% [?]

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Boost Your Identity With ID Super Store

October 24, 2008 by Arun Pal Singh · Leave a Comment 

As an internet marketer we are quite accustomed to our digital identities. We have online profiles, emails, IMs and profiles on networking sites. But there are times when you need to make your identity a tangible thing. ID cards for instance are one example.

Today I stumbled upon a website that specializes in things that make your identity tangible enough to pass around. The website is called idsuperstores.com and is a leader in providing identification products like ID card Printers, Printer Ribbons, ID Card Software, Plastic ID Cards, Custom Card Printing, Badge Holders, Badge Reels, Custom Lanyards, Slot Punches, Laminating, ID Printer Accessories, ID Accessories, Data Collection and lot more. Read more

Popularity: 11% [?]

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Step By Step Guide To Create Hot Info Products

October 22, 2008 by Arun Pal Singh · Leave a Comment 

Market search is the first step for establshing a business. Everything begins with a market search. This is necessary step to find a hot responding market for your product. Market search is quite a complex subject and many people find it difficult to grasp.

Look! Whatever you do online, you would need audience in order to sell. So whether you are writing a blog on affiliate marketing or creating an ebook on home decoration, you would need to find whether there exists a target audience.

Creating a thing first and learning later that there is not enough market  for it is devastating and foolish. If a few steps could save one from heartbreaks, I feel it is wise to take those steps.

There are many approaches to market search. I would be discussing one approach here which I find quite useful for creating info products. Read more

Popularity: 15% [?]

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Is Easiness of Internet Business Cause of Failure

October 19, 2008 by Arun Pal Singh · Leave a Comment 

Ready To Quit?

Ready To Quit?

Internet business is the easiest business to do. When someone gets into business in real world [brick and mortar business as it is popularly called], he gets there with deliberation and sincerity. He researches the market, studies the need of the product, choose the best business plan and invests the amount needed in order to start and grow the business. He works sincerely, gives it full time, fights with obstacles in order to survive.

Most of the time there is lot of at stake. Therefore, the person does not even think about failure. He has to succeed to survive.

Internet business requires less capital than real business. This makes it very easy to start. Read more

Popularity: 18% [?]

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Build Higher Trust For Better Business

October 16, 2008 by Arun Pal Singh · Leave a Comment 

You might have already heard of the latest trend of people turning away from small business and move to brands they know. To one’s dismay even the search engines are inclining towards bigger brands. This is a bad news for small business and to make your business a survivor, you need to become a brand.

When we look at this problem it comes to matter of people’s confidence in you.

People are turning to the brands because they somehow recognize them and establish a connection of trust. If you are looking for a digital camera, you search for names like Sony, Nikon, Kodak, Canon etc. You would not try a new brand on your own until somebody recommends you or you are familiar with name.

Same goes for online business. People need to know you and trust you before they buy from you. You cannot just put a website and hope to make sales by deriving traffic. May be you have sporadic sales but that hardly matters.

Conversion is becoming harder and harder for small online business. People surf but they refuse to buy from you. Your product may be excellent but they would move to someone they know and trust and buy from him even if his product vis a vis yours is inferior.

It might look insane but that is human nature. You need to understand and capitalize it.

We all love familiarity. We create comfort spaces in our minds. We like to maintain that comfort zone. This is a reason we relish few things and repeatedly do so. We are always creating favorites. We visit the same grocery store and same vegetable vendor because we feel comfortable there. They might not give better deals to us but because we trust them we feel secure with our purchases.

To succed on internet, your visitors should also feel secure enough to become your customers.

You need to build this trust. You need to make them familiar with you, you need to establish a relation with them that invokes trust and you need to create an aura called brand. There are ways to do it and we would briefly discuss them.

Brand Your Business

Branding your business is a way to establish a familiar face. More familiar are people with you, higher are the chances that they would buy from you. Branding involves leaving an impression on the mind that connects with your business every time someone thinks of the product.

Be Professional

Let us be clear that packaging matters. If you are in business, look the best. A professional logo, professionally done sales page and nice use of images go a long way to establish your image. You definitely would not enter a store that does not look good.

Reputation

Reputation matters a lot in online business. In fact reputation is one of the factors that create trust in people’s mind. Your name, your business name and opinions on you around the net can be searched very easily. What other are saying about you becomes very important in this era of click and find technology.

Become Big

Because people are trusting big brands, idea is to scale your business and become bigger in your niche. You can do this by building communities, creating a vast range of products and covering aspects of your niche demands. Customer care, online chats etc. leave an impression that your business is big and has enough manpower to look after customers.

Make Them Secure

Publish a privacy policy on your business website. Let people know how you would and you would not handle the information the y provide to you. Is your server secure enough to handle safe transactions. If yes, let the people know.

Talk with them. Blogging seems the easiest option to me. Let people know that there is a human face behind your website

Testimonials

Testimonials are greatway to enhance your business. Make sure you use them judiciously.

Building trust takes time and effort. Make sure you build maximum trust.

Popularity: 18% [?]

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Boost Your Business With Promotional Gifts Campaign

October 14, 2008 by Arun Pal Singh · 2 Comments 

Wikipedia defines promotional items or promotional products as articles of merchandise that are used in marketing and communication programs. Simply put, these items are usually imprinted with a company’s name, logo or slogan, and are given away at trade shows, conferences, and as part of marketing campaign.

Most important use of promotional gifts are fostering customer goodwill and customer retention. When the customers see your products they remember you and somewhere a connection of recognition and trust is established. This helps you to retain our customers and get new customers as well because the one who gets a gift surely shows it to other.

Somewhere it is a kind of viral marketing too.

Other common uses in business industry are traffic-building, brand awareness, public relations, new product introductions, customer referrals and marketing research.

Pharmaceuticals distributing the complimentary gifts to the doctors work on the same principle. Corporate gifts are well known. You must have encountered them surely at some occasion.

It is one of the methods used by guerrilla marketers.

I find it a very good brand building and value creation activity.

What To Give?

Almost anything!

Yes! You can brand anything with your company’s name or logo. Common items include t-shirts, caps, keychains, bumper stickers, pens, mugs or mouse pads.

Promotional Umbrellas and Promotional Mugs are very popular and cost effective gifts used by promotion.

Most of the promotional items are relatively small and inexpensive. This enable the advertiser to produce it in large number. Higher end products are offered to high profile people like celebrities because they have their own influence.

Promotional product industry is on rise. The industry is growing at a faster rate than newspaper or radio advertising and is larger than Internet advertising, cable television, Yellow Pages advertising and outdoor advertising [Wikipedia]

One of the supplier company is ideabynet.com.

Ideasbynet.com was established in 1985 and is one of the market leaders in UK. If you are looking for products for your campaign, they offer more than 5000 products and the prices are very competitive. You can order through their website, let them know how to brand your gifts  and the product would be delivered to you, completed and ready to be served.

Their prices are based on the quantity you order. More you order, lesser would be the cost per unit.

If you want to know more about promotional gift campaigns, their blog is a good place to have an idea.

Popularity: 17% [?]

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Small Business May Loose Customers To Big Brands

October 13, 2008 by Arun Pal Singh · Leave a Comment 

In a recent survey it was found that 81% of internet users do not trust small business on the internet. In a recent survey by the payment processor company Paypoint It was found that  among 1000 consumers, just 3 percent of online shoppers are likely to trust a small online business with their money, preferring to shop with larger online brands. A further 81 percent say they have doubt about the security credentials of small, unknown companies.

Not only this, even search engines have started to favor bigger brands. Eric Schmidt from Google says that the internet is fast becoming a “cesspool” where false information thrives. Read more

Popularity: 12% [?]

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Gadget Advisor - New Site For Gadget and Software Advice

October 11, 2008 by Arun Pal Singh · Leave a Comment 

I would make this quick.

I just want to mention about Gadget Advisor . It is a relatively a new site, but is growing fast. Instead of publishing every tech news, the site focuses on  the product s and news that are the significant, useful, or particularly cool.

The areas covered are computer hardware, software, gadgets, and tech news. I liked the concept. Instead of wading through pages of useless stuff, you can reach what you are looking for. The reviews are nicely written like this article on universal remote control from Logitech.

But I wish if the articles could be longer and bulletted instead of short paragraphs. Make the reading easy. I lost enthusiasm in this article on network media player while I was halfway through.

Similarly this article on online backup services looks bit dry for want of subheadings.

It appears promising concept and for a while I have bookmarked it. I would update how this site develops.

Popularity: 15% [?]

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