Writing An Article That Is Worth Publishing

April 30, 2008

Writing an article is no rocket science. All you need is

  • An idea to write
  • Will or motivation to write
  • Language Usage

That is the end to requirements for writing an article. [Read more]

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Popularity: 30% [?]

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If Content Is King Why No One Is Looking At Yours?

April 30, 2008

We all have heard about this phrase and we all respect the content. This is not without reasons. People love content. Search Engines love content. Whole concept of internet has always revolved around the great content.

You could fool search engines earlier by metatags and keywords. But no more. Every one is shedding its dependency on the accessory stuff and is looking at the king itself. [Read more]

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Popularity: 23% [?]

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Top Reasons Why An Internet Business Would Fail

April 29, 2008

There is a large failure rate for businesses on net. As high as 95% of the businesses fail. Though these figures are scary and dissuading, a closer look would reveal that majority of those 95% never tried hard.

Let us accept the facts. you got to work to make a success and that means lot of work.

If you are doing what follows, you are working towards failure of your business. [Read more]

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Popularity: 21% [?]

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Rene Descartes and Your Business Goals

April 28, 2008

Have you heard about Rene Descartes. He was highly influential French writer and scientist. His Cartesian theory allows us to divide bigger problems into smaller subunits and then work on smaller subunits to find a solution to over all problem.

Cartesian theory has been applied in almost every field.

Same theory can be applied to business as well.

Your business must have long term goal to achieve. [Read more]

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Understanding Microsite and Its Role In Business

April 28, 2008

A microsite, also known as a minisite or weblet, is an Internet web design term referring to an individual web page or cluster of pages which are meant to function as an auxiliary supplement to a primary website.

Microsites are typically used to add a specialized group of information either editorial or commercial. Microsites can be linked to the main site or may stand as independent web page without any link to primary site.

Microsite canbe temporary or permanent depending on the need for which it was created.

Microsites can be used for purely commercial purposes to create a detailed information about a particular product or service. t can also be created as an editorial support to a service or product.

A recent study published at emarketer states that microsites helps companies to engage people and create in depth brand awareness.

Microsites can be a great tool to engage your readers and sell to them.

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Popularity: 27% [?]

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Skills For Success In Online Business

April 27, 2008

A recent post in a ebusiness forum got me thinking. Often the things are not perceived the way they are communicated. A forum member asked, “I have been online for seven months now.

I have diligently learned every skill that is required to create and run website.

Still, I am not making any money. I hardly get traffic for my site and I feel like quitting after so much of wasted input.

What is the secret that I do not know?” There would be many more people out there who would not even pose a question and simply quit, not knowing that they were focusing in wrong direction. A skill learned does not translate into business generation, automatically. [Read more]

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Popularity: 25% [?]

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White Paper As Marketing Tool

April 26, 2008

A white paper is a report or guide that often addresses problems and how to solve them. White papers are used to educate readers and help people make decisions. They are used in politics and in businesses.

In politics and administration, white papers denote different meanings in different places. They can be government policy, command policy or anything representing government law.

In 1990s white paper become popular in business too. [Read more]

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Popularity: 18% [?]

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Why No One Is Buying?

April 26, 2008

First hurdle faced by a new marketer in beginning of his business is the traffic generation. Many a businesses die because of lack of traffic.

Second obstacle to survival is lack of sales despite the traffic. This happens very commonly and in my view is part of the learning curve.

If you are getting traffic but making no sales or sporadic sales, you need to look into your site and ask,

“why no one is buying?” [Read more]

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Popularity: 16% [?]

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Few Changes That Can Lead To Better Response To Your Newsletter

April 25, 2008

If your newsletter is having less than expected response rate or response is decreasing over a period, it is time that you should revamp your newsletter.

In today’s time there is plethora of free information everywhere. If you do not deliver cutting edge and quality content, your readers would move to some one else who is delivering better.

You need to deliver more relevant and higher-quality content in a newsletter targeted just for your readers. [Read more]

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Popularity: 19% [?]

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Building and Maintaining A Reputation-Brand Is The Answer

April 25, 2008

Each business needs have a reputation. People need to trust you before they buy from you. It is a marketer’s challenge to build and manage reputation so that people say positive things about you.

In nutshell, you need to create a brand. [Read more]

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Popularity: 14% [?]

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