Chronicle of Journey of A Doctor Into World of Internet Marketing
Before we begin the detailed discussion on each type of marketing method. I would like to provide a brief outline of the various marketing methods that can be used for marketing your online business.
In nutshell , this list sums up the online marketing methods.
Take a deep breath. This list is quite exhaustive! 
[Read more...]
Popularity: 16% [?]
In past few weeks, we discussed Product Creation, Domain Registration, Web Hosting in detail. We also touched website creation to have an idea about how to set up a website. Website creation and website improvement is a topic that is not a stand alone topic. It involves writing, graphics, search engines and many other facets. However the grasp over the things increases with time. For learning the language, there are plenty of resources available out there and I have listed quite a few in the past posts. So goes for the graphics.
However, We would keep discussing finer points in website creation and elements involved on regular basis, but we would now shift our focus on marketing. [Read more...]
Popularity: 7% [?]
Everybody wants quick profits. The phenomenon is more prevalent on the net as compared to offline business. The situation is only worsened by those ever coming awe inspiring success stories where previously ?a nobody? made millions overnight. While these stories may invigorate the desire to be rich overnight, there is always ?the other side? that is never brought into the picture and never asked too.
Until and unless you are highly gifted or have a knack of making money the quick profits are no more than folklore. If you are new to online business you must first understand the rule of the business before fueling the ever expanding expectation. [Read more...]
Popularity: 8% [?]
Let us face the fact. Internet is a faceless world. Your interaction with others is through your website. This kind of interaction does not have the advantage of one to one interaction or voice conversations we can have in real world.
It is also a fact that user is more likely to buy from you if you can inspire more trust in his mind about you and your business.
You have to do within constraints of virtual world or internet. [Read more...]
Popularity: 10% [?]
The aim of a website‘s navigation is simply to allow users easy access to the content they are searching for. From one page to another user must follow a sequence that should be facilitated by the navigation system. If the sequence is haphazard, it could lead to frustration. The user in that case would simply leave the site.
If this happens, there goes your potential customer and you get an aborted sale.
A navigation system must enable the user to find out
If your website is only a few pages, you can simply post the links to those pages and that would be enough. But if you host a lot of content, not only it should be organized but also easily reachable.
Objectives of a navigation system is to provide the user with indicators of location and control over the browsing.
You must remember that coming can enter at any page of your site from outside and it is not necessary that he would start his journey from your home page. Wherever they might land in, they must be able to orient themselves quickly. This is made possible by location indicators.
This information must be present on every page of the site, in the same place and in the same style. This can be achieved very easily for small websites by naming the pages and using some different color or background where you have put the name.
Doing this on individual pages is difficult for the bigger sites But this can be easily done with use of breadcrumbs.
Breadcrumbs are series of hierarchical links that you have used to go from page to page within a section. For example if you are in article section of a website and category “wealth management”, the breadcrumbs might appear like
Home>Articles>Wealth Management.
Breadcrumbs is like a trail of the path you have followed. Each element in the breadcrumb is a link to that section or subsection.
Use of breadcrumbs allows the user to directly go back to the main section page or another sub section without following the same trail. breadcrumbs also show the context of the page being viewed and its relation to a section or sub-section.
They serve both as locator and navigational control.
Navigation is important part of a good website. If navigation on your website is not good, you make sure that nobody navigates your site, even after arriving there.
Popularity: 12% [?]
The minute I started using eBook Pro 6.0, I realised its simplicity and ease of use. No sophisticated knowledge required at all. eBook Pro 6.0 has “point-and-click wizards” that literally make building and customizing an eBook from scratch as simple as clicking your computer’s mouse!
With one click you can choose a professional design from the many templates that are included and with a couple of clicks you can customize it with your own logo, icons and other features. With few more clicks you can secure your ebook from theft by adding your eBook’s security features.
Here is the real killer. You can use eBook Pro 6.0 to make “viral” eBooks.You can add an “e-mail to a friend” button to your eBook. So, when someone reads it and sees that it’s FULL of useful information, they’ll happily pass it along to all of their friends and associates who in turn pass it along to their friends and associates and so on.
I also like the feature that collects contact information, thus expanding my list. It also gives you ability to make Free Trial copies of your eBook that you can “turn off” if your customer decides not to purchase at the end of the trial.
Really sweet one.Highly Recommended. Moreover it is stamped by Derek Gehl and his team.
With eBook Pro, your eBooks are easy to produce, they’re cost-effective, and they have the potential to generate insane amounts of profit with relatively little effort on you part!
It will do everything for you. The only thing it cannot do is write for you.:-)
Go here if you want to know morw about this product.
Popularity: 19% [?]
In business, primary aim of your web site is to sell. So it is important to put measures in place to accomplish that aim.
Nothing beats a response oriented website.
A response need not be a sale necessarily. It could be making the visitor give his email address in exchange to a free download or it could be [tag-tec]subscribing to a newsletter[/tag-tec].
Getting a response demands a page with content and information as to what should your visitor do. [Read more...]
Popularity: 9% [?]
When you start your business, you try to do everything yourself. But as your business grows, you may not find time and you may like to outsource few things.
When to outsource is as important as what to outsource. If doing a thing eats up your time that you otherwise would have used to grow your business and cost benefit analysis tilts in favor of outsourcing.
This threshold varies from person to person and also depends on phase in which your business is. I never outsourced my initial work. Spent days in learning and relearning. I learnt a lot but my business moved dead slow. You may not want this kind of approach. If yes, outsourcing would help you to move your business fast. [Read more...]
Popularity: 9% [?]
Today I am going to five a formula which others would happily charge few good dollars to share.
I got an email from a person today. His name is Anand Goswami and he lives in Banglore. He works for a company from 9 to 5, six days a week. He is interested in earning money on internet but he does not want to invest yet. He asked me whether there is a way to convince himself that he can earn money on the internet.He wants to believe it but his mind raises doubts. So he asked if he could first make some bucks before he can go full swing.
In my view Anand needs more time to realize the potential and quell his fear of failure.
It needs to be understood that your results are based on efforts that you are ready to put. Every business requires basic structural framework to run and internet business is no exception. Even if you keep it bare minimum, you need a domain name, you need a hosting to publish your website, sales letter, graphics and a product to start. Add to this autoresponder cost for list building that would give you huge leap in the coming times. You can skip paid advertising for a while but surely you would like to add that too as your business grows.
But if Anand wants to convince himself, he can. Earlier it would have been difficult but with advent of blog it is possible. It may not earn him thousands but it can easily make him reasonable money without spending a dime.
What should Anand do? [Read more...]
Popularity: 32% [?]
There was a time when banners were a great marketing tool. But time passed, other things entered and banners were considered to be not that effective. But still I see everybody using banners on one occasion or other.
It is a fact that not many people click banners but it is not that people do not click at all. Banners are still part of your arsenal in your home business arena. They are good to put your brand into people’s minds. They are very valuable in building affiliate program.
Therefore, marketers still use them. [Read more...]
Popularity: 18% [?]
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